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Flower Delivery to New York City, Five Boroughs, Eight Hundred Languages

You are sending flowers into a city with more funeral traditions than any other place in America, and you are probably a little worried about getting it wrong. Fair enough. The wrong flowers to a Chinese household, or any flowers at all to an Orthodox Jewish shiva house, lands badly, and most people have no way of knowing that until somebody tells them. That is a good part of what this page is for. We route orders into all five boroughs through a network of partner florists, and the people who answer our phones have taken these calls thousands of times. You do not have to know the rules. You have to reach someone who does.

New York can claim one thing no other American city can. The wholesale flower market on West 28th Street runs through the middle of Manhattan, open to the trade before six in the morning. A partner florist working a New York order can be on that market floor at eight and building your arrangement by noon, which is a different starting point from a florist somewhere else opening a box that left a wholesaler days ago. What that proximity buys you is vase life, and Joan can tell you exactly why.

Flowers from $49.99, with $16.95 flat delivery to any address in the city. The same-day cutoff is 1PM on weekdays and 10AM on Saturdays. Order in before 1PM and the arrangement is at the door this afternoon.

Florist Guidance

On New York flowers, the market on 28th Street, and the calls I take from five boroughs

Joan, NCCPF Certified Florist · 30 years on the bench · 40,000+ arrangements · about our team

New York runs four real seasons, and the flower that survives all of them on a desk or a windowsill is the chrysanthemum. It holds two weeks in a heated office, it shrugs off the dry air that comes off an apartment radiator, and it does not drop pollen the way a lily does. October through May is rose season here, because the cool spring and fall are kind to a garden rose. Summer is not. A soft-petaled rose that rides a delivery van through a ninety-minute crosstown run in August does not arrive at full vase life, and the pre-war steam heat does almost the same damage in winter from the other direction. Keep the roses off the radiator sill and they will give you the full week.

The reason New York stems start ahead of most of the country comes down to a couple of addresses. Most of the flowers Americans buy are grown in Colombia and Ecuador, flown into Miami, then trucked north under refrigeration, a day or two up the seaboard. They land at the wholesale market on West 28th Street and at the warehouses out around the Bronx and Queens, and generations of the city's florists have sourced their stems off that market floor. A New York florist buying on a Tuesday morning is working with flowers that left a farm over the weekend. I sourced from wholesale markets in the Carolina Piedmont for thirty years, hands in cold water before five most mornings, and I know what a short chain feels like at the bench. A cut flower starts spending itself the moment it leaves the plant, and every day it rides a truck is a day it cannot give back in the vase. A florist in Omaha is three or four days behind that starting line, working stems that have already burned through that much of their life. The freshness shows in the vase, every time, as long as the florist does the rest of the job right.

Most of the sympathy calls I take from New York open the same way, with somebody who does not yet know that the tradition decides the flowers. So the first thing I ask is about the family. Orthodox or Conservative Jewish, and we do not send flowers at all, because a fruit basket to the shiva house is what is welcome and it lands right in every Jewish home I have ever sent to. Chinese family, and it is white and yellow chrysanthemums to the funeral home, never red, and never as a gift to the house afterward, since in that tradition the chrysanthemum belongs to the dead. A Greek Orthodox family wants a white wreath at the church before the service, and they tend to call me back at forty days, three months, six months, and a year. A Caribbean homegoing wants color, purple and gold, not the muted white I would suggest for a quiet service. None of that is on a competitor's website, and it is the whole difference between a gift and an apology.

The hospital calls run just as particular. Memorial Sloan Kettering is the name I hear most, and in my experience its inpatient oncology floors do not take fresh flowers, because the pollen and the bacteria in vase water are a risk to patients whose immune systems are down. When that is the destination I steer people toward a card or a delivered gift, so nothing is left waiting at a reception desk for two days. Order under the patient's full legal name as it was given at admission, with the room and ward if you have them, and know that if they have opted out of the directory the hospital will not confirm they are even there. For a maternity stay, send the same day. A New York maternity room empties in a day or two, and flowers that arrive late go to a room nobody is in.

The calendar carries dates here that I almost never field anywhere else. Around the first week of April, Chinese families ask for yellow and white chrysanthemums for Qingming, for the graves out at Flushing Cemetery and the Queens burial grounds near it. At the start of November, Mexican and Latino families want marigolds for the Day of the Dead, for the home altar and the graveside both. Lunar New Year brings narcissus, orchids, and gold-and-red arrangements through Flushing and Sunset Park in late winter. Come the fall, Diwali turns Jackson Heights to marigolds and Chuseok brings the Korean harvest orders through Bayside. None of it is decoration. These are standing orders in this city, and a florist who already knows the date is the one you want building it.

Same-day cutoff

1PM weekdays, 10AM Saturdays

Or call 800-946-5457

Our NC office, Mon-Fri

What people send across New York, and how to get it right

The orders that come into this city sort into a few shapes, and the two that people most often get wrong are sympathy and hospital. Here is how each works, with the parts the order form cannot ask you about. If you already know the occasion, the range of white flowers is a safe place to start for almost any of them.

Ask one question before you send sympathy flowers

Most people placing a sympathy order have just heard the news and want to do something useful in the next ten minutes. The trouble is that in New York the right flowers depend entirely on the family, and the website cannot ask the question that matters.

So the safe move is to call and tell us whose service it is. We route it to a partner florist in or near the right borough, and we send it where it belongs, the funeral home, the church, or the family's home, at the hour it should arrive.

Joan, NCCPF Certified Florist

Here is the question I ask first, before anything about flowers: are you immediate family, or a friend? Family I steer toward the casket spray, the piece that lies across the lid and stands as the family's own tribute. Everyone else I point to a standing spray, set on an easel beside the casket. That one question sorts most of a sympathy call in about a minute. The tradition the family keeps decides the rest, and there is a great deal of it in this city, so tell me whose service it is and I will keep you off the wrong flower. None of it brings the person back. What it does is let you hand the family something that is right, on a day when very little else is.

A New York hospital room has rules the website won't tell you

Sending flowers to someone in the hospital when you cannot get there yourself is its own kind of helpless, and New York adds a layer most places do not. More than thirty hospitals serve the city, each with its own delivery routing and its own line on what gets onto a ward. The one people ask about most is Memorial Sloan Kettering.

Send to the wrong floor and the arrangement waits at a reception desk. Send to a general recovery ward and it reaches the bedside the same afternoon. The difference is worth a phone call before you order.

Lilies do not belong on an oncology floor, and at Sloan Kettering, in my experience, no fresh flowers do. The pollen and the standing water are an infection risk for patients in treatment, so I steer those orders to a card or a delivered gift instead. If your person has moved to a general ward, flowers are fine, and I would send chrysanthemums or lisianthus, low scent, nothing that sheds, in a vase or a box rather than a hand-tied bunch. A hospital floor has no spare vase and nobody with time to hunt one down, so a wrapped bouquet just sits in its cellophane. Order under their full legal name from admission, with the room if you have it. For a new baby, send the same day, because the maternity stay here is short and the room empties fast.

In before 1PM and it goes today; after that, the florist is building it for tomorrow.

Browse romance flowers

Valentine's here is a noon deadline, not a midnight one

New York leaves it late. The Valentine's and the workplace orders both come in heavy in the back half of the day, and the senders are usually trying to land flowers on a desk or at a hotel front desk during business hours.

Same-day is genuinely doable in Manhattan, because the partner florists are minutes from the wholesale market. The 1PM cutoff is real though, and February 14 is not the day to test it. Order in the morning and the bouquet is on the desk before lunch, which is the whole point of sending it to the office.

For a desk parked under an office air conditioner all week, I keep people off roses and toward chrysanthemums or carnations. The vent dries a rose out by Wednesday. The carnations are still going the following Friday after nobody thought they would be. A hotel order needs the guest's name and a room number, and the bell desk at a property like the Plaza holds it for the guest. If you want the coworker-witness effect, and plenty of senders quietly do, late morning beats end of day every time.

Not sure which of these fits?

Plenty of orders do not land cleanly in sympathy, hospital, or romance. A thank-you, a milestone you half-forgot, an apartment in a borough you have never set foot in. When the occasion is fuzzy, or the city's traditions have you second-guessing, Joan points people the same direction.

I send most of those to the Designer's Choice. You are not ordering the photograph, you are ordering the florist's read of it against whatever came in strong on 28th Street that morning, and in a city where the wrong flower can cause real offense, letting a working florist choose is the safest thing you can do. Pick the occasion and they build to it. It is the order I reach for when the sender is not sure.

How to order flowers to New York City

Phone

800-946-5457

Our NC office, Monday to Friday.

Same-day cutoff

1PM weekdays, 10AM Saturdays. Sunday delivery for Mother's Day only.

On Valentine's Day and Mother's Day the cutoff holds firm and capacity fills early, so order a day ahead.

Delivery $16.95

A flat $16.95 to any address across the five boroughs.

Add the recipient's phone for a walk-up so the driver is not stuck at an unanswered buzzer.

Five boroughs, doormen, and the buildings in between

Partner florists route New York by borough cluster, not by single address, because a three-mile crosstown run can take forty-five minutes in Midtown traffic. A doorman building is the easy delivery here, the front desk logs it and gets it upstairs inside the hour. An intercom-only walk-up needs the recipient to buzz in, so a phone number and a note to leave with a neighbor or the super save the trip. Roosevelt Island and Co-op City need the building and section spelled out in the address.

Order before 1PM today and the flowers are at the door this afternoon.

Since 2017
US network launched
15,000+
partner florists across America
40,000+
arrangements behind Joan's bench
Service area Same-day to New York, NY

What callers ask

The two sympathy calls I take from New York every week

There are two I can almost set my watch by. The first is somebody who wants to send flowers to a Jewish family and does not know that an Orthodox or Conservative household does not receive them. The second is somebody who ordered a sympathy arrangement and it went to the wrong place, the funeral home when the family was sitting shiva at the apartment, or the church when the wake was being held at the house. Half the time the sender did not know there was a difference between those addresses, and that is on us to explain up front, not after the flowers are already moving. When it has slipped through, we have had the florist rebuild and redirect the same afternoon, because a sympathy delivery that misses the service cannot be put right the next day.

So the first thing I ask on any sympathy call from a New York number now is where you want this to go, and then I walk through what goes where and when. Funeral home before the service. Church about forty-five minutes ahead for the Greek Orthodox families. Home for shiva, and if it is a shiva house we are usually sending a fruit basket rather than flowers. It adds two minutes to the call, and it has stopped the arrangement turning up at an empty chapel.

Joan has been on our phones since 2018. She took more than 40,000 arrangements to the bench before that.

After you order

Once you place the order it goes to a partner florist in or near the right borough, who builds it that morning and runs it out by hand. You get a confirmation, and on a same-day order the flowers are usually at the address within a few hours of the cutoff.

If something looks off when it arrives, send us a photo the same day. Call 800-946-5457 or email [email protected] and we will sort it out while it can still be fixed. Most problems come down to a substitution a florist made without checking, and that is the kind of thing we put right fast when we hear about it early.

Bonnie, on hospital orders

I handle the hospital deliveries from our desk, and Sloan Kettering is the one I confirm before it ever leaves. I have had an arrangement held at a hospital reception because the ward would not take it, and a patient who never saw it. So now, when the destination is an oncology floor, I call the sender back before we send anything, and we work out together whether flowers will get through at all or whether a card is the surer thing. Same number, same person picking up. A Saturday order still goes out, as long as it is in before the 10AM cutoff.

You will not get a call center. You will get a small team in North Carolina who can reach the florist holding your order and ask what happened.

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Andrew Thomson and family, Lily's Florist USA
About the author

Andrew Thomson

Co-founder · Lily's Florist USA

I built the partner-florist model in Australia and brought it to the US in 2017 to cover exactly the kind of place New York is, a city too big and too varied for any one shop to know whole. Five boroughs, thirty-odd hospitals, eight hundred languages. The network is how you serve that. The phones are how you get it right.

Lily's Florist started as a brand and network in 2009, a few years after my wife and I bought a flower shop in Kingscliff back in 2006. The US side runs on more than 15,000 partner florists now. You can read the rest on our About Us page. I promise to keep the Australianisms to a minimum.