When someone calls our small office needing flowers sent to Lakewood, it's usually Bonnie picking up. She's been with us for years now, handling customer service and order entry, and she's gotten to know the rhythm of Lakewood orders pretty well. Sometimes it's people right there in Lakewood wanting to surprise someone across town, other times it's folks calling from clear across the country who need same day delivery for a birthday or sympathy arrangement, and they're hoping we can make it happen before 1PM on a weekday or 10AM on Saturday.
We're order gatherers. I'm just going to say it straight because hiding it feels wrong and, honestly, it's how we've survived for 18 years. We don't have a physical flower shop in Lakewood or anywhere else. What we do have is relationships with over 15,000 local florists across the USA, including vetted partners covering Lakewood and the broader Long Beach area. When your order comes through, we coordinate with one of those local florists who actually creates and delivers your arrangement. They're the ones with the coolers keeping flowers at 34 to 36 degrees, the ones with the design expertise, the ones who know Lakewood's streets.
The reason this works, and the reason people keep calling, is we've spent nearly two decades building these partnerships carefully. Just last week, Margaret called from Atlanta needing sympathy flowers delivered to a family on South Street in Lakewood for a memorial service. She was worried about timing, quality, and whether the flowers would actually show up. Bonnie walked her through exactly how we'd coordinate it, which florist would handle it, and Margaret called back the next day to say the family sent photos and they were beautiful.
Here's what actually happens when you place a Lakewood order with us. Let's say it's a Tuesday morning and you need birthday flowers delivered to someone near Lakewood Center. You call, Bonnie answers, takes down all the details about what you want, who it's for, where in Lakewood they are, any specific requests about colors or flower types. Then she or Ayu, who works with us handling order processing, enters that into our system and coordinates with our Lakewood area florist partner.
That local florist gets the full order details. They're working with fresh inventory, they know what's available that day, and they create your arrangement specifically for that delivery. They handle the delivery themselves or through their trusted courier, and they know Lakewood. They know which areas are easier to reach before lunch, they know the business districts versus residential neighborhoods, they know the timing.
What we bring to this is the coordination, the customer service, and frankly, the accountability. You're dealing with us from start to finish. Bonnie handles any questions or concerns. If something goes wrong, you call us, not some random florist you found online. We've been doing this since 2007 when we accidentally stumbled into the coordination model, and over 18 years you learn which florists are reliable, which ones go above and beyond, which ones we trust with orders to places like Lakewood.
The model works because we're honest about it. We're not pretending to be a massive Lakewood flower shop with a huge storefront on Carson Street. We're a tiny team in a small office, working with carefully selected local florists who actually do the creating and delivering. Robert called last month from Lakewood itself, wanting an anniversary arrangement delivered to his wife's office near Lakewood Boulevard. He appreciated that we were upfront about coordinating rather than delivering ourselves, said it actually made him trust us more.
Same day delivery to Lakewood works if you get your order in before 1PM Monday through Friday, or before 10AM on Saturday. Those cutoffs exist because our florist partners need time to create your arrangement and get it delivered the same day. After those times, you're looking at next day delivery, which we can absolutely do, but same day is off the table.
The reason we can offer same day at all is the coordination model. Instead of trying to operate our own delivery fleet covering everywhere from Lakewood to the other side of Los Angeles County, we work with local florists who are already set up for deliveries in their area. They know Lakewood. They know the traffic patterns on Lakewood Boulevard and South Street. They know how long it takes to get from their shop to various Lakewood neighborhoods. That local knowledge matters when you're promising same day.
Coverage across Lakewood is pretty comprehensive because we've got multiple florist partners in the Long Beach and Lakewood area we can route orders to, depending on where exactly in Lakewood your delivery is going and which florist has availability that day. Some days one partner is slammed with orders and another has more capacity. Phoebe, who works remotely from Vancouver handling a lot of our sympathy arrangements, coordinates with our partners to make sure someone can take the order and get it there on time.
This is where being a small team actually helps rather than hurts. When Christine called needing get well flowers rushed to someone at a Lakewood address near the hospital, Bonnie was able to coordinate directly with our florist partner, confirm they could handle it within the timeframe, and get confirmation when it was delivered. No bureaucracy, no getting bounced between departments, just direct coordination.
I'm going to tell you a story because it explains why we do this the way we do. Back in mid-2007, we owned this small coastal shop and we were broke. I mean really broke. Twenty dollars in the till kind of broke. But the phone kept ringing with people wanting to send flowers to other towns, other cities, and we kept saying sorry, you need to call someone else. Until one afternoon when we looked at each other and thought, what if we didn't turn them away. What if we took the order, then called a florist in that town and coordinated the delivery.
I drove my 12-month-old to meet our first potential florist partner. The baby promptly knocked over and shattered a gift display. I'm standing there mortified, broken glass everywhere, thinking this is the worst business pitch in history. But that florist, Bev was her name, she got it. She understood what we were trying to do. Build her a website, put our phone number on it, send her orders with no fees, she'd just include a few extra flowers to cover our commission. She became our first partner in this wild idea that somehow kept us afloat.
We built more partnerships. More websites. Eventually created Lily's Florist as an actual brand rather than just disconnected websites for individual florists. Got approached by a major US flower company in 2013 who wanted to absorb our model and partnerships. Ended up launching the US version of Lily's Florist with partners Dan and Dennis, leveraging relationships and our software platform we'd spent years building.
Now it's 2025 and we're still here. Still a tiny team. Dennis, Dan, me, my wife, Bonnie, Ayu, Phoebe. Small office in a small town. No marketing department, no legal team, no corporate structure. Just people coordinating flower orders with over 15,000 vetted florists across the USA, including our trusted partners serving Lakewood. You can read our full story here if you want the longer version with all the messy details we don't usually share.
The reason Lakewood customers choose us, when they do, is probably because we're honest about what we are. We're order gatherers coordinating with local florists. We're not trying to be something we're not. We're not hiding behind corporate polish or pretending to operate flower shops in every city. We're just a small team who stumbled into this model 18 years ago out of desperation, refined it over nearly two decades, and built it into something that actually works for people needing flowers delivered to places like Lakewood.
When someone calls needing birthday flowers, sympathy arrangements, anniversary surprises, or just because flowers sent to Lakewood, they're dealing with Bonnie or potentially one of our other small team members. They're getting coordination with carefully selected local florists who've been vetted through years of partnerships. They're getting same day delivery if they order before 1PM weekdays or 10AM Saturday. And they're getting honesty about exactly what we are and how we operate, which in the flower delivery industry cluttered with companies pretending to be what they're not, apparently matters.