Here's how this works. Someone calls our office, or places an order online, wanting to send flowers to Lake Elsinore. Maybe it's for a birthday at one of those homes near the Diamond Stadium, or sympathy flowers to a family up near Elm Grove Beach. We take the order, charge for it, then we phone one of our partner florists in Lake Elsinore, give them the details, and they make and deliver the arrangement. That's it.
Same day delivery works if you order before 1PM Monday through Friday, or 10AM on Saturday. These cutoffs matter because our florists need time to actually create something beautiful and get it delivered properly. I can't stress this enough, these are real people in real shops dealing with real flowers that need care and attention. It's not like clicking a button and having something materialize.
Just last week, Bonnie (she handles most of our customer service calls from our small office) took an order from Maria who wanted roses sent to her daughter near the lake for her 30th birthday. Maria was specific about colors, wanted peach and cream tones. That level of detail helps. Then there was Robert calling about sympathy flowers for a funeral service, needed them delivered to a home off Diamond Drive. And Sarah, she ordered anniversary flowers for her parents who recently moved to one of those developments near Launch Pointe, wanted something classic with lilies and roses. These are the calls we get every single day.
The Lake Elsinore florists we work with, they know the area intimately. They know which roads get congested when there's a Storm game at the Diamond. They know the quickest routes from their shops to anywhere in town. That local knowledge matters tremendously when you're promising delivery by a certain time.
I need to tell you something about how we ended up doing what we do, because it explains everything about our approach. Back in 2007, my wife and I owned a small flower and gift shop. We were getting constant calls from people wanting flowers delivered to places outside our tiny area. We kept turning them away, saying "sorry, you'll need to call another florist." This went on for months.
One particularly slow day, probably less than $20 in our register that day (this was a regular occurrence, sadly), we looked at each other with this blend of desperation and possibility. What if we actually took these orders, charged for them, then found a florist in the delivery town who could make and deliver them? What if we built partnerships instead of turning people away?
That first partnership was terrifying. I drove to meet a florist named Bev, my baby daughter in tow. Asha promptly knocked over and shattered something expensive within minutes of walking in. I was mortified, sweating, thinking this was the worst idea ever. But Bev was gracious, loved having a baby around, and we talked through the concept. She got it immediately. She became our first partner.
That was 18 years ago now. That accidental model, born from near bankruptcy and desperation, became our entire business approach. We built it slowly, partnership by partnership, learning what worked and what didn't. Today we coordinate with over 15,000 florists nationwide. Our team is still small though. Dennis, Dan, my wife and I run things. Ayu helps process orders. Bonnie handles customer service. Phoebe works remotely from Vancouver specializing in sympathy arrangements. That's the whole operation, based in a modest office trying to connect people wanting to send flowers with skilled florists who can actually create them.
Lake Elsinore orders come in regularly because people move to California from all over, or they have family scattered across the country who moved to Lake Elsinore for the lake access, the Storm games, the whole Southern California lifestyle. Geography creates these gaps where someone in Minnesota needs flowers delivered to Lake Elsinore by 2PM today, and we can actually make that happen through our florist partnerships there.
We're transparent about being order gatherers. We don't hide it. We don't pretend to be the local florist making your arrangement. We coordinate, we connect, we facilitate. The actual artistry and delivery? That's done by real florists in Lake Elsinore who know their craft far better than we ever could. If you want to know more about how we evolved from that tiny struggling shop to this coordination model, our full story is here because it's too long to squeeze into this page but it matters for understanding who we actually are.
When Bonnie answers the phone in our office, she's not reading from a script. She's genuinely listening to what someone needs. Maybe they're sending get well flowers to someone recovering at home after a procedure. Maybe it's celebrating a graduation, or a new baby, or saying sorry after a fight. Each occasion needs different flowers, different colors, different approaches.
Bonnie and Ayu process these orders throughout the day, sending details to our partner florists in Lake Elsinore. Those florists then create arrangements based on the specifications, pull flowers from their coolers (kept at precise temperatures, usually 34 to 36 degrees to maintain freshness), design something appropriate, and handle delivery.
The 15,000+ florist network we've built over nearly two decades gives us options. If one Lake Elsinore florist is overwhelmed with Mother's Day orders, we can route to another. If someone needs delivery to a specific neighborhood and one florist is closer, we use them. This flexibility helps immensely with reliability.
Phoebe handles most sympathy orders remotely because she understands the sensitivity required. Sympathy flowers aren't just bouquets, they're expressions of grief, comfort, remembrance. Getting the tone right matters enormously. She works with Lake Elsinore florists to ensure those arrangements convey the appropriate solemnity and beauty that such occasions demand.
People sometimes ask why we don't just run our own flower shops in every city. Simple answer: we tried that once and nearly went bankrupt. The partnership model works better for everyone. Local florists get orders they wouldn't otherwise receive, we facilitate connections we're good at making, and customers get flowers delivered by people who actually know Lake Elsinore rather than some corporate distribution center somewhere.
Birthday flowers to Lake Elsinore come in constantly. Someone's turning 40, 50, 21, whatever milestone matters to them. Bright colors work well for birthdays, lots of variation possible. We send birthday arrangements to homes near the lake, apartments along Diamond Drive, everywhere really.
Sympathy flowers require more care. When someone in Lake Elsinore loses a loved one, flowers provide comfort in a way words often can't. White lilies, roses, respectful arrangements that acknowledge grief without being overwhelming. These go to homes, funeral services, sometimes to businesses where the deceased worked.
Anniversary flowers stay popular because nothing says "I remembered" quite like roses showing up on the right day. People ordering anniversary flowers to Lake Elsinore often live elsewhere but want to surprise a spouse, parents, friends celebrating years together. Classic arrangements work best here, roses mixed with complementary flowers, elegant rather than flashy.
Then there's the unexpected occasions. New baby congratulations, someone landing a new job, recovering from illness, thanking a neighbor, apologizing after an argument. Flowers work for basically everything because they're visual, fragrant, alive. They transform a space temporarily, create a moment, show someone was thinking about them enough to actually do something.
Lake Elsinore's got that interesting mix of longtime residents who grew up with the Storm playing baseball every summer, plus newer folks drawn by the lake access and Southern California weather. Both groups send flowers for different reasons but the common thread is wanting to brighten someone's day or acknowledge an important moment with something beautiful.
The logistics matter though. Those delivery cutoffs, 1PM weekdays and 10AM Saturday, exist because creating quality flower arrangements takes time and delivery around Lake Elsinore takes planning. Traffic near the stadium during games, winding roads up near the Ortega Mountains, figuring out access to gated communities near the lake. Real world complications that require real local knowledge to navigate properly.
We can't deliver what we can't coordinate. But what we can coordinate, through our partnerships with skilled florists who know Lake Elsinore intimately, we do reliably. That's the whole point of this small team operation we've built over nearly two decades of figuring out how to connect people wanting to send flowers with florists who can actually create and deliver them properly.