Here's the thing about running a flower delivery coordination service for 18 years (we started in 2007, if you can believe it), you make mistakes. Lots of them. Early on, we didn't even know proper flower storage temperatures, had no clue about delivery logistics, honestly knew nothing about flowers at all. We learned by doing, by messing up, by listening to actual florists who knew what they were doing. That experience, all those years of figuring things out, means when someone from Vacaville or Sacramento calls us wanting to send flowers to their mom in Dixon, we know exactly which questions to ask and which local florist can handle it properly.
We're not some massive corporation with marketing teams and phone trees. It's Bonnie who answers when you call, actually answers, not a recording. She's been with us for years, knows the drill, understands that when you're calling about flowers it usually matters (people don't send flowers for no reason). Behind the scenes we've got our small crew, Ayu helping coordinate orders, Phoebe working remotely from Vancouver handling sympathy arrangements because, honestly, those require a different touch. We work with a network of vetted local florists across Dixon and surrounding areas, florists who've been doing this in the community, who know Pedrick Road from West A Street, who understand the area.
The vetting process for our florist partners came from those early mistakes I mentioned. We learned quick that not every florist could handle same day delivery properly, not every shop stored flowers at the right temperature (should be 34-36°F, we learned that the hard way), not every business followed through when they said they would. So our network of over 15,000 florists nationwide, including those serving Dixon, they've been checked, tested, partnered with based on actual performance. Not everyone makes the cut.
The deadlines are real and they're not flexible. If you want same day delivery in Dixon, we need your order by 1PM on weekdays, 10AM on Saturday. Not 1:05, not 10:15, those cutoffs exist because local florists need time to actually create the arrangement and get it delivered properly. We're not trying to be difficult, it's just how it works when you're coordinating with actual flower shops who are, you know, creating actual arrangements with actual flowers that need actual time.
Here's how it happens. Margaret from Sacramento called us two weeks ago (a Thursday, around noon), in a bit of a panic. She'd completely forgotten her anniversary, needed flowers delivered to her wife in Dixon that same day. Bonnie took the call, got the details, coordinated immediately with our Dixon florist partner. By 4PM, the arrangement was delivered. Margaret sent us a thank you email (we still have it), said she'd been saved from sleeping on the couch. That kind of thing happens weekly.
Or Tom, who called from Dixon itself last month needing apology flowers delivered across town. He didn't want to deliver them himself (I didn't ask why, none of my business really), needed someone else to handle it. Same process, call comes in, we coordinate with the local florist, they create it, they deliver it. Tom got what he needed without the awkwardness of showing up personally. Then there's Sarah, calling from Fairfield wanting to send congratulations flowers to her sister in Dixon who'd just gotten a promotion. Quick call, smooth coordination, delivered by 3PM on a Tuesday.
The coordination part is where we come in. You call us, or order online through our site, we take the details (who it's for, where in Dixon, what kind of arrangement, what's the occasion, any specific requests), then we connect with the local Dixon florist in our network. They make it, they deliver it, you get confirmation. We're the middle piece, connecting you with them, making sure it actually happens.
Look, we're order gatherers. Not hiding it, not pretending otherwise. Most companies in this space don't admit it, they kind of dance around it, but we learned a long time ago (through plenty of stumbles and customer confusion) that being upfront works better. You're not calling a flower shop directly, you're calling us, and we coordinate with the flower shop. That's the deal.
This whole model, the one we use now for Dixon and everywhere else across America, it started because we were desperate. Back when we had that tiny shop (this was years ago, different country even, but the principle holds), we were broke. Like really broke, $20 in the cash register on a regular Tuesday kind of broke. But the phone kept ringing with people wanting to send flowers to places we didn't serve. We kept saying no, sorry, call someone else. Then one day, sitting there staring at yet another empty till, we thought, what if we just took the order and called a florist in that other town? What if we coordinated the whole thing?
First time we tried it was nerve wracking. Called this florist we'd never met, explained what we wanted to do (take orders, send them to her, she makes and delivers them, we just ask for a few extra flowers to cover our part). She agreed. That was the start. One florist became six, then thirty, then kept growing. We realized pretty quick that this coordination model actually helped customers because not everyone knows a good florist in Dixon specifically, but we do because we've partnered with them. And it helped florists because they got orders they wouldn't have gotten otherwise.
Eventually we had to sell that original shop entirely (the flower coordination business was completely overshadowing the walk-in retail part), moved everything to a home office we built, brought in people who actually understood flowers because we were frankly out of our depth. Years later, through some pretty unexpected connections and a partnership opportunity that seemed almost too good to be true, we ended up here in America with access to a network of over 15,000 florists. Same core idea that saved us back then (coordinate orders, work with local florists, be transparent about it), just scaled up significantly. We're still that same small operation though, Dennis and I managing things, our tiny crew handling the details, working out of a small town office, nothing fancy. You can read more about our journey and how we got here on our about us page if you're curious about the full story.
For Dixon customers, this means you get the benefit of a local florist who knows the area (they're the ones creating and delivering), combined with our years of experience coordinating these kinds of orders. You're not trying to Google "florists near me in Dixon" and hoping you pick a good one. We've already done that work, we know who's reliable.
Birthdays are the big one, probably 40% of our Dixon orders. Someone's turning another year older, family wants to send flowers, makes sense. Anniversaries are next, we get those calls constantly (like Margaret's panic call I mentioned earlier). Then there's sympathy arrangements, which Phoebe handles specifically because she's got a background in that kind of work, knows how to navigate those sensitive situations remotely. She works with our Dixon florist partners on getting those right, because when someone's grieving, the last thing they need is a delivery that feels wrong.
We deliver to homes all over Dixon. Downtown area near the public library, residential streets off Pedrick Road, houses near Hall Park. The florists we work with know these areas, they're local to Dixon or serve it regularly, they understand the layout. That matters more than you'd think, especially for same day deliveries where timing is tight.
Why do flowers matter for these occasions? Because a text message feels hollow, a phone call can be awkward (what do you even say sometimes?), but flowers show up physically. They take space, they smell like something living, they last for days. When someone's birthday arrives and flowers appear at their door, it registers differently than a Facebook post. When you've messed up and need to apologize (like Tom), flowers say you put in actual effort. When someone's lost a loved one and they see an arrangement arrive, it's a physical reminder that people care, that they're not alone in it. That might sound sentimental but after coordinating thousands of these deliveries over nearly two decades, I've seen it matter to people.
The process stays the same regardless of occasion. You reach out (call Bonnie, order online, whichever), tell us what you need and where in Dixon it's going, we coordinate with our local florist partner, they create something appropriate for the occasion, they deliver it within your timeframe. Same day if you hit those cutoffs, otherwise next day or scheduled for whatever date you specify. We confirm when it's delivered, you know it got there.
That's what we do here at Lily's Florist, connecting people who want to send flowers with local Dixon florists who can make it happen. Small team, transparent about being coordinators, built on an idea that came from desperation and somehow turned into 18 years of doing this. Not fancy, not corporate, just functional.