Compton gets a reputation, I know that, everyone knows that, but what most people don't know is how many calls we get from people wanting to send flowers there, like a lot of calls. People wanting to celebrate graduations at Dominguez High, mothers living near the Compton Fashion Center, aunts and uncles over by Gonzales Park, the list goes on. I think about six months ago, maybe seven, Bonnie who handles most of our customer service took a call from someone in Atlanta wanting to send flowers to their grandmother in Compton for her 80th birthday, she lived near Rosecrans Avenue and they hadn't seen her in three years, too long they said. That grandmother got a beautiful arrangement delivered that same day, before 1PM actually, because that's our cutoff for weekdays (10AM on Saturdays if you're ordering for a Saturday delivery).
The thing is, we're not in Compton, we don't have a shop there, we don't even have a shop anywhere really. What we do is coordinate with florists who are in Compton or nearby, florists who know the neighborhoods, who have the flowers sitting in their coolers at 34-36 degrees (that's the optimal temperature for keeping flowers fresh, you probably didn't need to know that, but there you go). When you call us or order online, we take your order, we take your specifications, your budget, your message, and we send it to a local florist in our network who makes the arrangement and delivers it. Simple really, at least it is now, it took us years to figure this out.
I remember back when we were running that tiny shop, the one we bought knowing absolutely nothing about flowers, turning away call after call from people wanting to send flowers to other places. We'd say something like "sorry, you'll need to call another florist" and hang up, all while our cash register had maybe $20 in it on a slow winter day. Then one day in July 2007, sitting there with yet another call we couldn't help, we looked at each other and thought, what if we just took the order, called a florist where they wanted to send, and coordinated it? That was it, that was the moment that changed everything. The first florist I approached was nerve-wracking, I took my baby with me and she immediately knocked over a gift display, glass everywhere, I wanted to disappear. But that florist, she was gracious, she got the idea, and we had our first partner. From there it grew, and grew, and eventually we built relationships that led us to a network of over 15,000 florists across the USA, Compton included.
Marcus called us two weeks ago from San Diego, his cousin was getting married at a small ceremony near Compton Boulevard and he wanted to send congratulations flowers but couldn't make the drive up. He was specific, he wanted roses, lots of them, red and white mixed, nothing too formal but nothing too casual either. Bonnie talked him through options, got his budget sorted ($85 he said), and within hours those flowers were delivered to the venue. Why do we get these calls? Because people trust someone will actually deliver to Compton properly, on time, with care. Compton isn't some forgotten place, it's home to nearly 100,000 people, it's got the famous Compton Courthouse, it's where families live and work and celebrate, and they deserve beautiful flowers just like anyone else.
Then there was Patricia from Texas last month, she'd grown up near Wilmington Avenue but moved away for work, her mother still lived in the old family home and Patricia wanted to surprise her for Mother's Day. She called us three times actually, kept changing her mind about colors (first pink, then purple, then back to pink), and Ayu who manages a lot of our order details was so patient with her, talked her through everything, made sure it was perfect. That's the thing with Compton orders, they're often deeply personal, they're for family members who still live in neighborhoods people grew up in, and there's emotion behind every single one. We take that seriously, probably more seriously than we should for a small team working out of a tiny office.
Compton sits in the Gateway Cities region, sandwiched between the 91 and the 105, close enough to Long Beach and Los Angeles that people are constantly moving in and out for work or family, but those roots stay deep. We get calls from people all over the country wanting to send flowers back home to Compton, and we've built the connections to make that happen through local florists who know the area far better than we ever could.
Here's the reality, it's just us. Dennis, Dan, me, my wife, Bonnie answering phones and managing customer service scenarios like the ones I just mentioned, Ayu making sure every order gets into the system and sent to the right florist, and Phoebe who works remotely from Vancouver handling a lot of our sympathy arrangements (she's incredible at those, by the way). We're not a massive corporation with legal teams and marketing departments and endless meetings, we're people trying to make this work, trying to earn a living, trying to support the few employees we have and their families. You can read more about how we started and why we do things this way, but the short version is we evolved from desperation and necessity into something that actually works.
When an order comes in for Compton, Bonnie or Ayu processes it immediately, they check the delivery address, they check the delivery date (today? tomorrow? next week?), they check the specifications you've given us, and they route it to a florist in our network who's near that area. That florist gets the order within minutes, they prepare the arrangement from fresh flowers they've got in stock (kept cold until the moment they start designing), and they deliver it directly. We're the coordinators, they're the artists and drivers, and together it creates something that actually serves people who need flowers delivered to Compton.
Same day delivery to Compton is absolutely possible if you order before 1PM on weekdays, 10AM on Saturdays. That cutoff exists because the local florists need time to design the arrangement and get it delivered before business hours end, it's not arbitrary, it's practical. If you miss that cutoff, no stress, you can schedule for the next day or any future date, we're flexible because we understand life doesn't always cooperate with deadlines.
What should you expect when you order from us? Honestly, you should expect communication. Bonnie will probably talk to you if you call, she's been with us long enough that she knows the common questions (Can I add a teddy bear? What if they're not home? Can you deliver to a business address?), and she'll walk you through everything. You should expect that a local florist near Compton will handcraft your arrangement, not some warehouse operation throwing stems into a box. You should expect delivery confirmation, because we track every single order and we'll let you know when it's been delivered.
Compton deserves good flower service, the families there, the celebrations happening, the grief being processed, all of it deserves care and attention. We might be small, we might be scrappy, we might still feel like we're running on that same nervous energy from when we had $20 in the till, but we show up for every order, including yours to Compton.