Oliver called Tuesday morning from his office in San Francisco. His wife Cindy teaches at a school in Walnut Creek, their anniversary was that day, he had been slammed with work all week and nearly forgot until his calendar reminder went off at 8AM. Panic. Could we get flowers to the school before lunch, something romantic, roses probably, he trusted our judgment on the rest. Bonnie took the call, got the details, contacted our Walnut Creek florist, had a beautiful arrangement delivered to Cindy's classroom by 11AM. Oliver texted later that afternoon, Cindy had sent him photos, apparently the other teachers were jealous, he was off the hook. Those last minute saves, we do quite a few of them.
Then there was Joyce last week calling from Concord about her mother's 75th birthday. Her mother lives in Walnut Creek, very particular about flowers, loves orchids but not certain colors, prefers elegant arrangements over anything too busy or cluttered. Joyce was specific, detailed, a little anxious about getting it exactly right. Ayu processed that order, made sure every detail was communicated to our partner florist, the arrangement was delivered on her mother's birthday and apparently it was perfect. Joyce called back just to say thank you, her mother rarely loves gifts but she loved those flowers.
People send flowers for moments that matter. Birthdays, anniversaries, congratulations on a new job, welcome home from the hospital, I am sorry, I am thinking of you, I miss you. Each arrangement carries emotional weight, it represents something the sender wants to communicate but cannot say in person. We take that seriously, have taken it seriously since 2007 when this whole business started, and our small team of seven people processes every single order with that understanding.
Flowers are not just products, wait no, I hate that phrase, sounds too corporate. Flowers are what people send when words feel inadequate or when distance makes presence impossible. The woman calling from out of state because her best friend just lost a parent and she cannot be there in person. The husband who forgot an anniversary and needs to fix it fast. The daughter who wants her elderly mother to know she is thinking of her. Every order has a story behind it, we are just the connection point between the intention and the florist who makes it real.
We are order gatherers, let me just say that clearly upfront. We do not have a physical flower shop in Walnut Creek, we take your order and connect you with a local florist there who actually designs and delivers your arrangement. Most flower companies do the exact same thing but they hide it, make it sound like they have storefronts everywhere, we decided back in 2007 that being transparent about our model was better than pretending we are something we are not.
The whole business started from desperation honestly. My wife and I bought a flower and gift shop in a tiny coastal town in 2006 knowing absolutely nothing about flowers. By mid 2007 we were failing, genuinely failing, like $20 in the till most days kind of failing. But the phone kept ringing with people wanting to send flowers to other towns, other cities, and we kept turning them away because we thought that was not our business. Until one day we looked at each other and thought, what if we took the order, called a florist in the town they wanted delivery to, arranged the whole thing. What if that could save us.
I drove to meet our first potential partner florist with my 12 month old daughter Asha in the car. Walked into her shop, put Asha on the ground while waiting for the owner Bev, heard the loudest crash imaginable. Asha had pulled over a gift display, breakable items shattered everywhere on the floor. I wanted to disappear, crawl into a hole, what a disaster. But Bev had a granddaughter the same age, was completely smitten with Asha, and that chaos somehow became the beginning of our first partnership. We built Bev a website, put our phone number on it, gave her all orders from it with no fees, just asked her to add a few extra flowers to cover our commission. She agreed.
That model, born from near bankruptcy and a toddler breaking things, it worked. We did it again with another florist, then another, scaling slowly at first then faster. Now we connect with over 15,000 florists including excellent partners in Walnut Creek who we have worked with for years. The full story is on our about us page if you want all the messy details, it is long and shows how we went from almost losing everything to this.
Being upfront about how we operate, that we are order gatherers connecting you with local Walnut Creek florists, it builds trust. People appreciate honesty, they appreciate knowing exactly what they are getting, they appreciate that we are not trying to hide behind corporate marketing language.
The cutoff for same day delivery is 1PM on weekdays, 10AM Saturday, and if you are wondering why those specific times, let me walk you through what actually has to happen after you place an order.
Bonnie or Ayu gets your order, reads through what you want, checks the delivery address in Walnut Creek, looks at timing. They send it immediately to our partner florist there, the one who knows that specific area best, who has delivered to that neighborhood before, who understands the logistics of getting flowers to that exact location. Not a random florist from our network, the right florist for your specific order.
Now the florist has your order in their system. They are not sitting around waiting for it, they have other orders too, other deliveries scheduled, design work already in progress. Your order gets added to their queue, they plan when to design it based on when it needs to go out, how complex it is, what else they have that day.
When they start working on your arrangement, flowers come out of refrigeration at 34 to 36 degrees where they have been stored properly to stay fresh. Stems get cut, not the stems from three days ago but fresh cuts right before design. The florist designs your arrangement based on what you specified and what they know looks good, packages it so it travels well, then loads it for delivery along with whatever else is going out to that part of Walnut Creek that day.
Call us at 2PM wanting same day? We will try, genuinely try, but here is the reality. The florist might already be done designing for the day, might already be out on deliveries, might be fully booked with orders that came in before the cutoff. We ask them, they tell us yes or no, we tell you honestly what they said. Some days they can squeeze it in, some days they cannot, depends entirely on their capacity that specific day.
The florists we work with in Walnut Creek, they deliver there constantly, daily, they know every neighborhood. Which streets are easy, which buildings have complicated access, where parking is difficult, what time of day traffic gets bad. That knowledge, built from repetition and experience, it matters enormously when your delivery needs to arrive by a specific time or when the address is tricky.
Bonnie processes most of our orders, has been doing it for years now. She knows these florists, not just their names but their actual capabilities and strengths. Who can handle a rush, who does exceptional sympathy work, who creates the most beautiful rose arrangements, who has the best selection of orchids. When your order comes in she makes a decision about where it goes based on all that accumulated knowledge, not based on some algorithm or rotation system. That human judgment, that relationship built over hundreds of conversations, that is what makes orders go smoothly instead of becoming problems.
Seven people total run this entire operation. Myself and my wife who started it all in 2007, our partners Dennis and Dan, Bonnie handling most customer service calls, Ayu processing orders, Phoebe specializing in sympathy arrangements from Vancouver. Every order that comes through for Walnut Creek, one of us touches it, there is human oversight on everything going out the door.
We are intentionally small. Could we scale larger, hire more people, process more volume, become more corporate? Probably. But we would lose something essential in that growth, the ability to actually care about individual orders, the personal relationships with florists, the attention to detail that comes from manageable volume.
When you call us, you talk to Bonnie or one of our team members, not a call center somewhere reading from a script. Bonnie knows our florists by name, knows their capabilities, knows who excels at rush orders, who does incredible work with roses, who is best for sympathy arrangements. That knowledge cannot be replicated with software or automation, it comes from years of actual experience.
The florists we work with in Walnut Creek, they are professionals who take pride in their work. They are not going to rush an arrangement and send out something mediocre just to hit a delivery window. They care about their reputation, they care about quality, they want your recipient to be thrilled with what arrives. We respect that completely because we operate the same way, quality over speed, care over efficiency, doing it right over doing it fast.
People call us back. That is how we know this approach works. They call back to say the flowers were beautiful, to say their recipient loved them, to say thank you for handling a difficult situation with care. Oliver who nearly forgot his anniversary, he has called us three times since for different occasions. Joyce whose mother is particular about flowers, she said she will use us again because we got it exactly right. Those repeat customers, that is the validation that our small team, personal approach actually matters to people.
Eighteen years we have been doing this. Started from desperation in 2007, nearly lost everything, stumbled into a model that worked, scaled it carefully without losing what made it work in the first place. Every Walnut Creek order gets that same care we gave our very first orders back when we were just trying to survive. Small team, transparent about how we operate, partnered with local florists who know their area, committed to quality over volume. That is who we are, that is how we work, that is what you get when you order from us.