Here's the thing about running a flower delivery coordination business from a cramped office with seven people total. When someone from across the country needs flowers delivered to Union City, they're trusting us, a team they've never met, to make something beautiful happen in a city we don't physically operate in. That trust thing, it keeps me up at night sometimes (in a good way, mostly).
We're not a massive corporation with legal teams and marketing departments. It's me, my wife, our partners Dennis and Dan, and three incredible people who handle everything from order processing to customer calls. Bonnie takes most of the customer service calls, Ayu processes orders into our network, and Phoebe specializes in sympathy arrangements from Vancouver. When you call about flowers for Union City, you're talking to actual humans who care whether your order goes right, because if it doesn't, we hear about it directly.
The whole coordination model? It started back in 2007 when our tiny shop was hemorrhaging money, like $20 in the till kind of bad. But the phone kept ringing with people wanting flowers sent elsewhere, and we kept saying sorry, can't help. Until one day in July, sitting there with basically no money and another request we were about to turn down, my wife and I looked at each other with the same desperate thought: what if we just took the order, found a florist in that town, gave them the order, and coordinated the delivery?
I remember driving to meet the first florist willing to try this crazy idea, my 12 month old daughter Asha in her car seat. I walked into that flower shop, put Asha down, and within minutes she'd pulled a display item down, shattering it everywhere. Talk about anxiety. But Bev, the shop owner, she got it. She understood what we were trying to build. That first partnership, born from desperation and baby chaos, became the template for everything we do now, including how we work with florists in Union City.
Fast forward to today, we've got access to over 15,000 vetted florists across the country. For Union City specifically, we coordinate with local shops who know the area, know the seasonal flowers that work best in the Bay Area climate, and can get arrangements delivered fresh. We don't hide that we're order gatherers. We're upfront about it, probably to a fault (you can read more about our whole somewhat chaotic journey on our about us page if you're curious). The coordination model works because local florists get orders they might not have found otherwise, and customers get local expertise without having to research which Union City florist is reliable.
If you need flowers delivered to Union City today, the cutoff is 1PM Monday through Friday, 10AM on Saturday. Those aren't arbitrary times we picked because they sounded good. They're based on when our partner florists in Union City can realistically create something beautiful and get it delivered the same day while the flowers are still at peak freshness.
Here's why timing matters beyond just logistics. Flowers come into shops early morning, stored at 34 to 36 degrees Fahrenheit (our partners maintain strict temperature controls). When an order comes through at 11AM for same day delivery, the florist pulls stems that have been properly hydrated and conditioned overnight. They're working with flowers at their absolute best, not rushed stems grabbed last minute. By cutting off at 1PM on weekdays, there's time to design the arrangement properly, let it settle, and deliver it while there's still enough day left that someone's actually home to receive it.
Last week, Sarah called us around 10:30AM needing birthday flowers for her sister in Union City. She was in Michigan, forgot her sister's birthday until that morning (happens to the best of us), and was panicking slightly. We got her order to a Union City florist by 11AM, they designed it by noon, and it was delivered by 2PM while her sister was home for lunch. That three and a half hour window only works because the cutoff gives florists adequate time without rushing quality.
Or take Jacob, who called Thursday afternoon at 12:45PM for a same day sympathy arrangement to a Union City address. His colleague's mother had passed, he'd just found out, and wanted something delivered before the family gathered that evening. The 1PM cutoff gave the florist 15 minutes to confirm the order, pull appropriate sympathy flowers, and start designing. It was delivered by 4PM. If Jacob had called at 1:30PM, we would have had to say no to same day, not because we're rigid, but because quality suffers when florists are rushed.
The 10AM Saturday cutoff is earlier because weekend delivery windows are compressed. Florists are working shorter days, more people are home (so delivery success rates are higher earlier), and Saturday orders often compete with wedding work. Getting your order in by 10AM means you're in the first delivery batch, not the "maybe we can squeeze this in" batch.
Union City sits right there in the East Bay between Hayward and Fremont, close enough to the water that you get that Bay influence on weather but far enough from San Francisco that it maintains its own character. It's got that interesting mix of residential neighborhoods, the Quarry Lakes Regional Recreation Area bringing people in for weekends, and a strong sense of community that shows up in how people celebrate occasions together.
We get calls for Union City deliveries for all the usual reasons, birthdays and anniversaries and such, but also for specific Bay Area occasions. When the cherry blossoms bloom at the quarry lakes in spring, we get anniversary orders from people who had first dates there years ago. When Union City hosts their annual festival, we get "congratulations on your booth" arrangements. When families gather for celebrations in the neighborhoods near Decoto Road, we coordinate delivery timing with family schedules because traffic patterns matter in the Bay Area (they really, really matter).
The trust element, that's the part that still gets me. Someone in Florida or Texas or Maine is trusting us to coordinate something meaningful in a California city we're not physically in. They could call a Union City florist directly (and honestly, sometimes that's the better choice if they have a specific shop they prefer), but they call us instead. Usually it's because they don't know which Union City florist is reliable, or they want the convenience of our ordering system, or they found us searching for flower delivery options and something about our story or setup resonated.
Jennifer called last month from Oregon needing get well flowers for her aunt recovering from surgery in Union City. She'd never sent flowers to that area before, didn't know the neighborhood, didn't know which florist to trust. She told Bonnie on the phone that she'd read about how we started (the whole desperate $20 in the till thing), and it made her feel like we'd actually care whether her aunt got something nice. Which, yeah, we do. Because Bonnie's the one who has to take the call if it goes wrong, and she takes that personally.
The florists we work with in Union City aren't random picks from a directory. They're part of a network of over 15,000 shops across the country that have been vetted for quality, reliability, and customer service standards. When we send an order to Union City, it goes to a local florist who sources flowers from the same suppliers they use for their walk in customers, stores them at proper temperatures (that 34 to 36 degree range is crucial for longevity), and designs arrangements using their expertise about what works in Bay Area homes and offices.
Why does the coordination model work better than us shipping flowers directly? Because a Union City florist knows things we don't. They know which roses hold up best in the local climate, which vase sizes work for typical Union City home decor, which greenery complements arrangements without overwhelming them. They know delivery routes, traffic patterns on different days, which neighborhoods are easy to access and which require special delivery notes. That local knowledge matters more than most people realize.
When we started this whole model back in 2007 with that first nervous partnership with Bev (yes, the one where my daughter broke her display), the insight was simple: local florists have expertise we'll never have sitting in an office thousands of miles away. Better to coordinate with their knowledge than pretend we can replicate it. That principle holds for Union City same as it did for that first small town partnership seventeen years ago.
The quality standards aren't negotiable. Flowers stored improperly, arrangements delivered late, customer service that's dismissive, any of that gets a florist removed from the network. It has to be that way, because when someone trusts us with their Union City delivery, they're trusting our judgment about which florist will do it right. We take that seriously, probably more seriously than we should for a seven person operation, but that's who we are.
So if you need flowers delivered to someone in Union City, you're getting local expertise coordinated through our small team, arrangements designed by florists who know the area, and delivery handled by people who understand Bay Area logistics. It's not the biggest operation, it's not the flashiest, but it works. Most days, anyway, and when it doesn't, you can call Bonnie and she'll fix it, because that's what a tiny team does. We fix things ourselves.