I pick up the phone on a Tuesday morning and it's Krista calling. Her dad lives over near Tustin Ranch, just turned 68, and she's in Seattle trying to figure out how to make his birthday feel less lonely from 1,100 miles away. She wants something bright, maybe with sunflowers because that's what he grew in their backyard when she was young. Bonnie takes the call, gets the details, and we coordinate with one of our vetted florists who can deliver same day if the order comes through before 1PM on weekdays (10AM on Saturdays, because florists need prep time and we're upfront about these logistics rather than making false promises).
This happens constantly. Michael ordered roses for his wife's anniversary, delivery to their place off Red Hill Avenue. Then there's Lauren who needed sympathy flowers for a service at a church near Old Town Tustin, something elegant but not over the top, her words exactly. We're just seven people running this operation. My wife and I, our business partners Dennis and Dan, Bonnie handling customer service, Ayu processing orders into our network of 15,000+ florists across the country, and Phoebe who specializes in sympathy arrangements from her spot in Vancouver.
The small team thing matters because every order gets actual human attention. When we started years back in a tiny coastal shop with barely $20 in the register some days (we were selling organic products that nobody wanted and getting buried financially), we discovered this coordination model completely by accident. The phone kept ringing with people wanting flowers sent elsewhere, and we kept turning them away until desperation made us think differently. What if we took the order, found a florist in that area, and built a partnership? The first florist we approached, I walked in nervously with my baby daughter who promptly knocked over a display item and shattered it across the floor. Mortifying start, but somehow that woman became our first partner, and the model that saved us grew from there.
We don't ship flowers in boxes and hope they survive three days in transit. That's a terrible way to send something alive. Instead, we coordinate with actual florists in the Tustin area who source fresh product, design arrangements in their studios, and hand deliver them the same day if you order before our cutoff times. The 1PM weekday cutoff exists because florists need time to source specific blooms if they don't have them in their cooler (we keep ours at 34-36°F, most professional florists run similar temperatures), design the arrangement properly, and route deliveries across neighborhoods that sprawl from Old Town's historic streets up through the Tustin Ranch developments with their Mediterranean-style homes and curved residential streets.
Saturday's 10AM cutoff is earlier because florists condense operations on weekends, and we're honest about these constraints rather than pretending we can work miracles. The partnership model that started with one nervous pitch to a florist who graciously forgave my daughter's clumsiness has grown into a network of over 15,000 vetted florists nationwide. Tustin sits right in the heart of Orange County, surrounded by Irvine, Santa Ana, and Orange, which means our florist partners in this area handle substantial volume and know the neighborhoods intimately. They know which gated communities in Tustin Ranch require entry coordination, which retirement communities have specific delivery protocols, which addresses near the old Marine Corps Air Station (now redeveloped) might have confusing access points.
This local knowledge matters tremendously. When someone calls asking for delivery to a specific street and we're coordinating from our small office, having a florist partner who actually knows Tustin's layout means the arrangement arrives when promised rather than getting lost in suburban sprawl.
Birthday arrangements dominate our call volume, which makes sense given Tustin's population of around 80,000 people with plenty of families celebrating milestones. The city's distinguished schools (Beckman High School won California Distinguished School awards multiple times, Tustin High has that strong Model UN program) mean graduation season hits hard every spring, parents ordering congratulatory bouquets for kids who've worked through difficult years. Anniversary orders spike around Valentine's Day obviously, but they come through year-round because people don't stop celebrating marriages just because Hallmark isn't pushing the occasion.
Sympathy arrangements carry different weight. When someone's grieving, they need flowers that acknowledge loss without screaming about it. Phoebe handles many of these orders because she understands the nuance required, the difference between overwhelming someone with massive arrangements versus sending something thoughtful that sits quietly on a side table offering comfort without demanding attention. Research from places like Harvard and Rutgers has shown that flowers genuinely improve emotional wellbeing, reduce stress, and create more positive home environments, which sounds like marketing fluff until you're the person receiving them during a difficult week.
Get well orders tend to be cheerful, bright colors that lift spirits in hospital rooms or recovery-at-home situations. We see these coming through for Tustin addresses fairly regularly, people wanting to send encouragement to friends or family members dealing with health challenges.
The city hosts Tiller Days every October, celebrating Orange County's agricultural heritage with carnival rides and parades and community gatherings, which creates another spike in flower orders as people mark the occasion or send arrangements to family hosting out-of-town visitors during the festival. Community events like the Street Fair and Chili Cook-Off, the Easter celebrations, the Independence Day festivities at Tustin High School, all these moments generate calls from people wanting flowers delivered to Tustin addresses for parties, gatherings, or just because everyone's in a celebratory mood.
Here's something most flower delivery services won't tell you upfront: we're order gatherers. We coordinate between customers and florists rather than designing arrangements in our own studio. Most companies in this space hide that fact behind carefully worded website copy, but I've never seen the point in deception when transparency builds trust more effectively. The model emerged from necessity back when we were drowning financially, running that small shop in a quiet coastal town where tourist season brought false hope followed by brutal winter slowdowns. $20 in the register was becoming standard, and the phone kept ringing with people wanting flowers sent to other towns.
Taking that first order felt terrifying. I drove to meet a florist, walked in with my baby, watched in horror as she destroyed a display item, and somehow stammered through a proposal that this woman could handle our orders in exchange for us building her a website and sending customers her way without charging her fees. She agreed, shockingly. That partnership saved us. Over months and years we built more websites for more florists, eventually realizing we needed a national brand rather than just scattered individual sites, which led to creating what became the foundation for our U.S. operation years later.
The whole journey involved moving our operation from a physical shop to working from home to eventually partnering with a massive U.S. flower and gifting company that absorbed our florist network into their system of 15,000+ partners. Now we run things from a small office with our tiny team, still using the coordination model that accidentally emerged from desperation, still being transparent about how it works because customers deserve to know what they're paying for rather than being misled by corporate marketing language.
For Tustin customers specifically, this means your order gets personal attention from our small team, gets coordinated with a local florist who knows the area, and gets delivered by someone who actually lives in Orange County rather than shipped from a warehouse somewhere distant. It's the model that grew from nothing into something functional, still operated by people rather than algorithms, still honest about the process rather than hiding behind carefully constructed illusions.