The phone rings, somebody from Portland wants to send flowers to their sister in Sacramento for her birthday, or someone from San Diego needs sympathy flowers delivered to a funeral home near the Capitol building, or maybe it's a business executive in New York sending congratulations to a colleague who just relocated to California's capital. We get these calls constantly, people wanting to send flowers to Sacramento when they're nowhere near Sacramento themselves.
That's where we come in, and I should be upfront about what we actually do. We don't have a flower shop in Sacramento. We're not pretending to be a local florist there (some companies do this, we think it's dishonest). What we are is a coordination service, we've been doing this since 2007, and here's how it works. When you place an order with us for Sacramento, we take that order, we process the payment, then we hand it off to an actual florist in Sacramento who makes the arrangement and delivers it. They're a real shop, with real coolers keeping flowers at 34 to 36 degrees, real designers who've been doing this for years, real delivery drivers who know the neighborhoods.
Why does this matter? Because you get the convenience of calling one number (ours), placing one order, paying once, while the person in Sacramento gets flowers from someone who actually knows Sacramento. The florist we partner with there, they know which neighborhoods are tricky for delivery timing, they know the local hospitals and funeral homes, they stock flowers that work in Sacramento's climate. You're not getting some generic arrangement shipped from a warehouse somewhere, you're getting flowers made fresh that morning by someone local.
The reason we can do this is relationships. Over 18 years we've built partnerships with more than 15,000 florists across the country, and yes that includes several vetted shops in Sacramento. We don't just randomly assign orders, we work with florists we trust, who've proven they can handle our orders well, who communicate with us when there's an issue. It's not perfect, nothing is, but it works because everyone involved (you, us, the local florist) has skin in the game.
This whole thing started accidentally, which I think is important context for understanding how we operate today. Back in 2007 my wife and I owned a small coastal shop, we were selling flowers and organic products, and we were struggling. Like really struggling. There were days we'd have maybe $20 in the cash register, which is terrifying when you've got a baby and a mortgage and no backup plan.
But the phone kept ringing. People would call asking us to send flowers to other towns, other cities, sometimes across the country, and we'd have to say sorry, we can't help with that, you'll need to call another florist. After turning away probably the 20th call in one day, sitting there with less than $20 in the till again, my wife and I looked at each other with this desperate optimism. What if we took the call, took the order, charged the customer, then called a florist in the town they were sending to and had them deliver it? What if that could actually work?
I remember that first attempt so clearly. Called a florist about 25 minutes away, told her about us, asked if I could come by with a proposal. Drove over with my baby daughter Asha in her car seat, walked into the shop, put Asha down, and then heard this enormous crash. She'd pulled something off a gift display, shattered it completely across the floor. I was mortified, sweating, thinking this is disaster, I should leave, what am I even doing here pretending I know anything about the flower business.
But Bev, the florist, she was wonderful about it (we can learn more about how that meeting went and how it shaped everything). She had a granddaughter Asha's age, picked her up while I cleaned up the mess, and then listened to my nervous pitch. Build her a website, put our phone number on it, send her all the orders from that site, no fees, she just adds a few extra flowers to cover our commission. She got it immediately, became our first official partner, and suddenly we had a business model.
That was one florist in 2007. We've now got partnerships with over 15,000 of them, including multiple vetted shops covering Sacramento and the surrounding areas. It grew because the concept made sense, customers needed a way to send flowers to places they weren't, florists needed more orders without the hassle of marketing, we could connect the two. Eighteen years later, we're still doing essentially the same thing, just at much larger scale.
Let me give you real examples, because this gets clearer when you see how it actually plays out. Last week Bonnie, who handles most of our customer service, took a call from a woman named Rebecca in Phoenix. Her best friend had just moved to Sacramento for a new job at the state government offices, Rebecca wanted to send a congratulations arrangement for the first day at the new desk. Bonnie took the details, Rebecca's friend worked on the 7th floor of a building downtown, delivery needed to happen by noon on a Tuesday.
Bonnie processed that order, sent it through to one of our Sacramento partners who had the arrangement made and delivered by 11:30 that morning. Rebecca got a text confirmation, her friend sent a photo of the flowers on her new desk, everyone was happy. That's the model working like it should.
Or there was Mike calling from Boston three days ago, his aunt in Sacramento had passed away, funeral was Saturday, he needed sympathy flowers delivered to a specific funeral home near Land Park by Friday afternoon. Phoebe, who works remotely from Vancouver and specializes in sympathy arrangements, she handled that one. Made sure the order specified the viewing time, the family name, the exact funeral home address. Flowers were there Friday by 2PM, Mike called back to thank us because apparently they were exactly what his family needed.
These timing details matter more than you might think. Our cutoff for same day delivery in Sacramento is 1PM on weekdays, 10AM on Saturday (we don't deliver Sundays, most florists are closed). Why those times? Because florists need time to actually make the arrangement, fresh, that day. They're pulling flowers from coolers kept at 34 to 36 degrees (that specific temperature keeps most cut flowers fresh without freezing them), they're designing something specific to your order, they're loading it carefully into a delivery van, they're driving it through Sacramento traffic to get it there on time. If you order at 12:45PM on a Wednesday for same day delivery, that's cutting it close but doable. If you order at 2PM, it's going out the next day, and we're honest about that upfront.
Sometimes Ayu, who processes our orders, she'll catch something that needs clarification. Maybe the delivery address is a large office building but there's no suite number, or it's a hospital but we need to know which ward. She'll call you back to confirm, because the last thing anyone wants is flowers sitting at a reception desk with no clear recipient. These small details, they're what separate a smooth delivery from a frustrating one.
Sacramento's an interesting market for us, and I mean that in a good way. It's California's capital, you've got state government workers, you've got the university, you've got established neighborhoods like East Sacramento and Land Park, you've got suburbs sprawling out in every direction. That diversity means people are sending flowers there for every reason imaginable.
The geography matters because delivery logistics change based on where exactly in Sacramento someone needs flowers. Downtown near the Capitol building, that's dense, parking is difficult, delivery windows are tight. Out in Elk Grove or Folsom, those are suburbs, houses with front porches where you can leave an arrangement if nobody's home. Our florist partners in Sacramento, they know these distinctions, they plan their routes accordingly, they know which areas require calling ahead versus which allow porch drops.
Same day delivery works in Sacramento because we've got multiple florist partners there handling different parts of the metro area, and because California's time zone helps us (orders from the East Coast in the morning still give us several hours before that 1PM cutoff). The coordination model works because Sacramento is large enough to have excellent local florists but not so massive that logistics become impossible. Someone in Carmichael needs flowers, we've got a partner who can get there by afternoon if you order before 1PM.
What we're not doing is shipping flowers from some central warehouse, or drop-shipping from a farm, or any of that corporate stuff that sounds efficient but results in wilted arrangements. You're getting flowers made that morning by someone who chose to be a florist in Sacramento, who stocks seasonal inventory, who has a reputation in that community to maintain. We're just the phone number you called and the website you found, the actual flowers come from people who've been in the Sacramento market for years.
If you need flowers delivered in Sacramento, you can call us or order online, we'll coordinate with a local florist who'll handle the rest. Been doing this eighteen years, got a small team of seven people total, we're not a massive corporation, just people who figured out how to connect customers with good local florists. Sacramento's one of hundreds of cities we cover, but the model stays the same, take your order, find a quality local florist, make sure your flowers get delivered fresh and on time.