It's 9:47AM on a Tuesday and Bonnie picks up the phone, there's a woman named Carol calling from Glendale, she needs flowers delivered to her aunt in Rowland Heights by 2PM that afternoon for her birthday. Bonnie knows immediately this is possible, the cutoff for same day delivery on weekdays is 1PM, Carol has plenty of time, and we have florists in the area who keep fresh stems in temperature controlled coolers at 34 to 36 degrees Fahrenheit ready for exactly these kinds of orders. The order gets placed, we coordinate with a local florist near Colima Road who has the flowers already prepped, and Carol's aunt gets her birthday bouquet that afternoon. This happens multiple times every single day, and has for years now.
What makes this work, and I know this might sound odd, is that we are not the florist making the flowers. We are the coordination point, the phone number people call (that's us, our tiny seven person team), the website people find when they search for flower delivery in Rowland Heights. We then connect that order to actual florists who do the arranging and delivering, florists who have walk in shops, coolers full of fresh product, delivery vans, the works. It's a model that saved us back when we were running a physical shop ourselves, barely keeping $20 in the register some days, getting call after call from people wanting to send flowers elsewhere. We couldn't help them then, we can now, that's the entire point of what we built over 18 years.
The Rowland Heights orders are interesting because they split pretty evenly between sympathy arrangements (we have Phoebe who specializes in these, she works remotely from Vancouver and has this gentle way of handling the calls), birthday bouquets, and anniversary flowers. The sympathy orders tend to come in waves, someone named Robert called last month needing flowers sent to a service near Pathfinder Road, his colleague had passed away and he wanted something dignified but not over the top. We got that sorted same day, the florist knew exactly what he meant, these professionals have seen it all. The birthday and anniversary orders though, those are where you get the fun calls, people wanting specific colors, people asking if we can include a handwritten note (we can, the florist does that), people wondering if roses will hold up in the heat (they will if they are stored properly and delivered promptly, which they are).
I should mention, and you can read more about how we got here on our story page, that this whole business started because we were desperate. Not kind of desperate, actually desperate, contemplating whether we made a catastrophic mistake buying that shop. We are transparent about being order gatherers because hiding it feels dishonest, and dishonesty is exactly what the big corporate flower companies do, they pretend to be local when they are just massive call centers. We are a small team, Dennis and Dan and my wife and I run the business side, Bonnie and Ayu handle orders and customer service, Phoebe manages sympathy, and we work with over 15,000 vetted florists across the country who do the actual floristry work. It's a partnership model, it works because everyone knows their role.
Back when we owned our physical shop, and I am talking 2006 and 2007 here, we were drowning. The shop was in a tiny coastal town, think seasonal tourism economy, winter months were brutal, we would have days where the cash register held maybe $20 total. But the phone, oh that dang phone kept ringing, people wanting to send flowers to other towns, other areas, and we kept turning them away because we only serviced our immediate area. One day, and this was mid 2007 when things were looking genuinely grim, my wife and I looked at each other with this blend of desperation and hope and thought, what if we took those orders, charged the customer, then called a florist in the town they were sending to and coordinated the delivery through them?
The first attempt was nerve wracking, I drove to a nearby town to pitch this idea to a florist named Bev, brought my 12 month old daughter along because I had no childcare, and within two minutes of arriving my daughter had knocked over and shattered an expensive gift display all over the floor. I was mortified, absolutely convinced I had blown it before I even started, but Bev was smitten with my daughter and the mess became this perfect ice breaker. I explained what we needed, I would build her a website, put our phone number on it, send her all the orders exclusively, not charge her any fees, just asked that she add a few extra flowers to cover our commission. She agreed, became our first partner, and suddenly we had a model that could scale.
Within months we had half a dozen florist partners, within two years we had over 35, and by the time we sold the physical shop portion of the business in 2009 to focus entirely on flowers, we knew this coordination model was the future. Not for everyone, actual florists doing actual floristry will always exist and should always exist, but for customers who need to send flowers somewhere they don't live, having a reliable coordination service that connects them to real local florists, that is the gap we fill. It took us nearly going bankrupt to discover it, but once we did, everything changed. The business moved from our shop to our home office to eventually partnering with a massive U.S. flower company that gave us access to their network of over 15,000 florists, which is how we can serve places like Rowland Heights today.
That foundation, that origin of desperation and accidental discovery, it informs everything we do now. When someone calls about Rowland Heights delivery and asks if we are local, Bonnie is honest, she explains we coordinate with local florists in the area, we are not hiding in some corporate tower pretending to be something we are not. Transparency builds trust, at least that is the bet we are making, and so far over 18 years it has worked.
Here is the thing about flower delivery that most people do not think about, the actual florist making your arrangement and delivering it is always local to where the flowers are going. Always. Whether you call a national chain, a local florist directly, or a coordination service like us, the end result is the same, a local professional florist in Rowland Heights (or wherever) makes the bouquet and delivers it. The difference is who answers the phone, who processes the payment, who coordinates the details.
We built this system specifically because we understand the flower business from the inside, we ran a shop, we know what florists need, we know delivery logistics, we know that fresh flowers need to stay in coolers at 34 to 36 degrees until they are arranged, we know that delivery vans need routes planned efficiently, we know that same day orders need to be in by 1PM on weekdays (10AM Saturdays) to give the florist time to make and deliver the arrangement properly. This is not theoretical knowledge, this is lived experience from nearly two decades in the industry.
When Nancy called last week needing flowers delivered to her mother on Colima Road in Rowland Heights for Mother's Day (yes, people order well in advance for that one), she asked why she should trust us versus just finding a local Rowland Heights florist herself. Fair question. The honest answer is, she absolutely could do that, find a local florist, call them direct, place the order. But she found us because we show up when people search for Rowland Heights flower delivery, we answer the phone during business hours with actual humans (Bonnie or Ayu), we have relationships with multiple florists in the area so if one is slammed we have backups, and we have been doing this successfully for 18 years which means we have systems in place that work. She placed the order, her mother got beautiful flowers on time, and Nancy called back to say thank you. That is the loop we aim for every single time.
The distance between our small office and Rowland Heights is irrelevant because the florist making and delivering the flowers is right there in Rowland Heights. We are just the reliable middle point that connects customer to florist, processes payment, communicates special requests, follows up if there are issues. It's coordination work, it's customer service work, it's relationship management with thousands of florists, and it's something we have gotten very good at over the years.
The process is straightforward once you understand how it flows. You place an order through our website or by phone, that order comes to either Bonnie or Ayu depending on who is available, they input all your details including delivery address, special requests, card message, occasion. That information gets sent immediately to a vetted florist in the Rowland Heights area, a florist we have worked with successfully before (this is key, we do not randomly assign orders, we work with established partners), and that florist sees your order in their system within minutes.
The florist then pulls fresh flowers from their cooler, we are talking stems that have been properly stored at 34 to 36 degrees to maintain freshness, they arrange the bouquet according to your specifications and our general quality standards, they include your card message handwritten (most florists still do this by hand, it is a nice touch), and they load it into their delivery van along with other orders for that day. If it is a same day order that came in before 1PM on a weekday, it goes out that afternoon. If it is a future dated order, it gets scheduled for the specific date you requested.
What makes this work is the partnership, the florist trusts us to send them good orders with customers who actually pay, we trust the florist to make quality arrangements and deliver them on time, and the customer trusts both of us to execute properly. When it works, and it works the vast majority of the time, everyone is happy. When it does not work, when an order is late or wrong or the florist messes up, that falls back on us, we handle the customer service recovery, we make it right. That is part of the deal.
Someone named David called yesterday needing same day delivery in Rowland Heights for his wife's birthday, he had completely forgotten until 11AM that morning (it happens), he was panicking slightly. Bonnie assured him we could handle it, got the order placed with a local florist by 11:15AM, the flowers were delivered by 3PM that afternoon. David was relieved, his wife was happy, the florist made money on an order they otherwise would not have had, and we facilitated the whole thing. That is a typical Tuesday for us, that is what we do, that is what we have been doing since 2007 when we accidentally discovered this model could work. Rowland Heights is just one of thousands of locations we serve this way, but every order matters, every customer counts, and we treat it that way.