Here is the truth about same day flower delivery to Reseda, the cutoff is 1PM Monday through Friday and 10AM on Saturday. Not 2PM, not noon on weekends, those are the times. Why those times? Because flowers need to get to the local florist, get designed, then get on a delivery van that has other stops too, it's not just your order, and we need to be realistic about what's possible in the San Fernando Valley traffic.
Last Tuesday morning, around 9:30AM, Sally called us from somewhere back east, her coworker just had a baby and she wanted to send congratulations flowers to Reseda by end of day. Bonnie took the call, got the details, Ayu processed it into our network within minutes and by 3PM those flowers were at the door. That's how it works when you call early enough. Then there was Chris, calling at noon on a Friday, needing apology flowers to his girlfriend's apartment near Reseda Boulevard by 4PM that same day. We got it done, but honestly, it was tight, if he had called at 1:15PM we would have had to push it to the next day.
The reason we're so strict about those cutoff times is simple, we're a small team, Dennis and I manage the business, Bonnie handles customer service and takes most of the calls, Ayu processes the orders into the florist network. We don't have 50 people sitting around, we have to be honest about our capacity and what the florists in Reseda can actually deliver within their routes that day.
We are order gatherers. I hate that term, it sounds so corporate and cold, but that's what we are and I would rather just say it outright than dance around it like the big guys do. What it means is this, when you order flowers from us for delivery to Reseda, we don't pack them in a box and ship them, we coordinate with a local florist in or near Reseda who designs and hand delivers them the same day. We have access to over 15,000 florists across the USA, which sounds huge, and it is, but for Reseda specifically there are maybe 3 or 4 that we work with regularly depending on the delivery address and their capacity that day.
Why do we do it this way? Because back in 2007, sitting in our tiny shop with about $20 in the till most days, we got this phone call from someone wanting flowers delivered to a town about 25 minutes away from us. We had no idea how to help them, we just sold a few bouquets locally and some gift items. But the phone kept ringing, day after day, people wanting to send flowers to other places and we kept turning them away until one day we thought, what if we just took the order, called a florist in that town, gave them the order and asked them to deliver it. That was the moment everything changed. I remember driving to meet that first florist, my baby daughter in the car seat, walking into the shop and she immediately knocked over a breakable gift display, it shattered everywhere, I was mortified and sweating and thought I had blown it before I even started. But that florist, she was amazing, she got it, she understood what we were trying to do and she became our first partner. That relationship taught me something I have never forgotten, florists know their communities in ways I never could. They know which streets flood in heavy rain, which apartment complexes have difficult access, which businesses close early on certain days. We learned pretty quickly that trying to do everything ourselves from one location was impossible, the local florist model just made sense and still does today. You can read more about how we got here and why we do what we do.
The network model means your flowers get designed fresh that morning or afternoon by someone who lives and works in the San Fernando Valley, not by someone in a warehouse in another state. That matters for quality, that matters for delivery timing, that matters for getting it right.
Birthday flowers going to apartments along Reseda Boulevard are probably our most common calls. Someone's mom lives there, someone's best friend just moved there, someone's turning 40 and their family wants to surprise them at work. These are usually bright, happy arrangements, roses mixed with lilies or gerbera daisies, something cheerful that says we remembered your day.
Then there are the sympathy calls, Phoebe handles most of these from her home office in Vancouver and honestly, I don't know how she does it. These conversations are heavy, someone just lost their dad, their grandmother, a close friend, and they need flowers sent to a family home near Reseda Park or to a funeral service. Phoebe has this way of asking the right questions without making it feel like an interrogation, she gets the tone right, she understands the weight of what these flowers represent. These arrangements are different too, whites and soft pastels mostly, elegant and respectful, nothing too loud or celebratory.
Anniversary flowers are another big category for Reseda deliveries. Usually it's a husband or boyfriend calling, sometimes panicked because they forgot until the last minute, sometimes planned weeks in advance. Red roses are the obvious choice but we get requests for mixed bouquets too, something personal that reminds them of their first date or her favorite colors. The delivery timing on these matters more than almost anything else, you want them arriving while she's home but before dinner plans, not at 7PM when they're already out the door.
The San Fernando Valley heat is no joke, especially during summer months when temperatures hit the 90s and sometimes over 100 degrees. Flowers are incredibly temperature sensitive, they need to be stored at 34 to 36 degrees Fahrenheit before delivery, not room temperature, not in a warm shop, cold storage. Why? Because at warmer temperatures the blooms open too fast, petals wilt, vase life gets cut in half. A rose bouquet that should last 7 days might only last 3 if it sat in heat for a few hours. The local florists we work with in Reseda understand this, they have proper coolers, they time their deliveries strategically, they don't leave arrangements sitting in hot delivery vans for hours.
Reseda has this mix of residential and commercial addresses that requires local knowledge. You have apartment complexes where the office holds packages, you have single family homes where you can leave arrangements at the door if no one is home, you have businesses along Sherman Way where you need to deliver during business hours only. A florist who has been delivering in Reseda for years knows these nuances, we don't, we're in a small office in another state entirely trying to coordinate across three time zones. That's exactly why the local florist model works, they know if traffic on the 101 is going to delay them, they know which streets have construction, they can adjust routes in real time.
Morning orders have a much better success rate than afternoon orders, just being honest about it. If you call us at 9AM for a same day delivery to Reseda, the florist has the whole day to work with, they can plan their route, design the arrangement without rushing, deliver it at the optimal time. If you call at 12:45PM, you are squeezing into their existing schedule and sometimes it works, sometimes it doesn't. We never promise what we can't deliver, that's not fair to you or to the florist trying to make it happen.