Here's what actually happens when someone calls us about sending flowers to Redwood City. Yesterday morning, Lisa from Sacramento rang Bonnie (she handles most of our customer service calls) wanting to send birthday flowers to her sister near the Caltrain station, needed them there by 2PM. Last week, Anthony called from Florida, his grandmother in Redwood City had just lost her husband, could we get sympathy flowers to her that same afternoon. Two days ago, Mila from San Jose ordered anniversary flowers for her parents who live off Woodside Road, she wanted them delivered before Saturday morning.
This is the reality of our day, every single day. Real people, real occasions, real deadlines. Bonnie takes the call, passes it to Ayu who processes the order into our system, sometimes Phoebe (she works remotely from Vancouver and specializes in sympathy arrangements) gets involved if it's a funeral piece. Then one of our vetted florist partners in Redwood City gets the order, makes the arrangement fresh that morning, and delivers it. That's it, that's what we do, no fancy corporate speak, no automation pretending to be human.
The thing is, we're in this weird position where we have to be honest about what we are (order gatherers, coordinators, whatever you want to call it) because pretending to be something else just doesn't work anymore, people see right through it.
Look, we coordinate flower deliveries, we don't have a shop in Redwood City. We don't have shops anywhere actually. What we do have is relationships with over 15,000 florists across the country who make and deliver the flowers. And yeah, I know what you're thinking, that sounds very corporate, very detached, but stick with me here because how we got to this point is anything but corporate.
Back when my wife and I had our small coastal shop (this was 2006, 2007, we were basically broke most days), we kept getting calls from people wanting to send flowers to other places. We'd tell them "sorry, you'll need to call another florist" and hang up. Genius move right? By mid-2007 we had maybe $20 in the cash register on some days, it was genuinely scary. Then one afternoon, after turning away yet another customer, we looked at each other with this blend of desperation and hope, what if we actually took these orders, charged the customer, then called a florist in the town they were sending to and coordinated it.
The first time I did this, I drove to a nearby town with my 12 month old daughter Asha to meet a florist named Bev. Asha promptly knocked over a gift display, shattered it into about 1000 pieces, I was mortified. But Bev, she was brilliant about it, picked up my daughter while I cleaned up the mess, and we struck up our first florist partnership right there. No contracts, no corporate lawyers, just two people trying to help each other out. That relationship taught me something crucial, this business works on trust and transparency, not on pretending to be what you're not.
Fast forward to now, my business partners Dennis and Dan, my wife, and our small team of three employees, we're still running on that same principle. We tell people exactly what we do, we connect them with local florists who actually make and deliver the flowers. It's not complicated, it's just honest. You can read more about how we built this whole thing from scratch if you're curious about the full story, it's quite the ride.
Our partner florists in Redwood City went through the same vetting process that all our partners do. We don't just randomly add florists to our network and hope for the best (tried that early on, it was a disaster). Instead, we look for shops that have been around for years, that have consistent quality, that actually answer their phones, that deliver when they say they will. Sounds basic right? You'd be surprised how many fail on that last one alone.
The beauty of having access to over 15,000 florists nationally means when someone calls us for a Redwood City delivery, we're not scrambling to find someone who can do it. We already have established relationships there. When Bonnie takes that call from Lisa in Sacramento wanting birthday flowers delivered by 2PM, she knows our cutoff for same day delivery is 1PM on weekdays (10AM on Saturdays), she knows which partner can handle it, she knows they'll deliver it fresh.
This is where being an order gatherer actually benefits you as a customer. If you call a single local florist and they're slammed that day, or they're short staffed, or they just don't feel like taking on another delivery, you're stuck. When you call us, we have options, we have relationships, we have backup plans. I'm not saying this to brag, I'm saying it because it took us nearly 18 years to build this network and it matters when you need flowers delivered to Redwood City today, not tomorrow.
The logistics are pretty straightforward too. Orders placed by 1PM Monday through Friday get delivered same day. Saturday cutoff is 10AM because florists are busier and delivery windows are tighter. Our florist partners keep their flowers stored at 34-36 degrees Fahrenheit (yeah, that specific temperature matters for freshness), they make arrangements that morning, they deliver them in refrigerated vans when possible. It's not rocket science, it's just good operational process.
Birthdays are probably our most common occasion, followed closely by sympathy flowers (which is why Phoebe handles so many of our orders, she's brilliant with grief arrangements). Then you get into anniversaries, get well flowers, thank you bouquets, graduation celebrations, new baby arrangements, the whole spectrum really.
We don't push specific products because honestly, our local florist partners know what's fresh that day better than we do sitting here looking at a computer screen. When Anthony called from Florida about sympathy flowers for his grandmother, we didn't upsell him on some premium package, we just made sure our Redwood City partner created something appropriate and got it there that afternoon. That's what actually matters.
The advantage of working with local florists in Redwood City is they know the area, they know the delivery routes, they know which streets are a nightmare during commute hours near Highway 101 and El Camino Real, they know how to time deliveries around the Oracle campus traffic patterns. This local knowledge matters when you're promising someone their flowers will arrive at a specific time.
What we've learned over the years is people don't want corporate flower delivery, they want their flowers delivered by someone who cares, made by someone who knows what they're doing, coordinated by real people who actually answer the phone. That's what we try to provide for Redwood City, for every city really. It's not perfect, things go wrong sometimes (they do, I'm not going to lie to you), but when they do, you talk to Bonnie, a real person, not a chatbot, not an automated system. Just Bonnie, doing her best to fix whatever went sideways.