Back when we were staring at maybe $20 in the cash register on a slow winter day, that phone just would not stop ringing. People wanting flowers sent somewhere else, anywhere else but where we were. We kept turning them away, over and over, until one afternoon my wife and I just looked at each other with this mix of desperation and maybe this could work written all over our faces. What if we took the order, charged the customer, then called a florist where they needed the flowers delivered and worked out a partnership? That moment, that single decision to stop saying no and start saying yes, that is how this entire thing began.
I remember driving to meet that first florist, my 12 month old daughter Asha in the car seat, sweating through my shirt with nerves. I was not a florist, had no idea what I was doing, just knew we needed to make this work or we were sunk. That first partnership turned into five, then ten, then fifty, and pretty soon we had built something that was working not because we were some giant corporation with a huge marketing budget but because we were just trying to help people send flowers and willing to be honest about how we did it. Redlands came into the picture probably around year three or four, when we started getting calls from folks wanting to send birthday flowers there, anniversary arrangements, sympathy tributes. Just like with that first florist partnership, we found local shops in Redlands willing to work with us, and we built those relationships the same way, one phone call at a time, one delivery at a time, proving we were serious about quality and about treating both customers and florists right.
The foundation of what we do has not changed since 2007 when we stumbled into this model out of sheer necessity. We coordinate flower deliveries, we do not pretend to have some massive warehouse full of blooms or our own fleet of delivery vans spread across the country. That is not us. We are a small team in a tiny office, Dennis and I managing the business side, my wife helping where needed, Bonnie taking customer calls with that patience only someone who has worked in flowers for years can manage, Ayu processing the daily order flow, Phoebe handling sympathy arrangements from Vancouver where she works remotely. When you call us about sending flowers to Redlands, you are talking to real people who actually care whether your mom gets those birthday roses on time or whether that sympathy arrangement shows up looking fresh and respectful.
Here is the thing about Redlands that makes flower delivery actually work well there. It is not some massive sprawling area where nobody knows where anything is, it has that sweet spot size where local florists know the neighborhoods, know the delivery routes, know how to get arrangements where they need to go without them sitting in a truck for three hours wilting in the California heat. Our partnership network there, and I am talking about actual vetted florists who have been doing this for years, they can handle same day orders because they are local, they are prepared, and they know their area.
We get asked all the time, are you order gatherers? Yeah, we are. We coordinate deliveries rather than making the arrangements ourselves. For a long time in this industry, people would dance around that fact or hide it behind fancy corporate language, but we decided years ago that being upfront about it was actually our competitive advantage. Think about it this way, would you rather deal with some automated system that routes your order through three different call centers before it gets to a florist, or would you rather talk to Bonnie on the phone who knows flowers, knows our network, knows how to make sure your order gets handled right? We built this entire business on transparency, on being honest about what we do and how we do it, and it turns out people actually appreciate that.
The corporate flower companies, the big ones with massive marketing budgets and slick websites, they have all the bells and whistles but they are missing the human element. When Sarah called us last week wanting to send anniversary flowers to her parents in Redlands, she talked to a real person who listened to what she wanted, understood the deadline pressure (anniversary was the next day), and made sure the order went to a florist who could handle it properly. Or when Charles needed sympathy flowers delivered to a service in Redlands on short notice, Bonnie walked him through options, helped him pick something appropriate without being pushy, got it done. That is what 18 years of doing this teaches you, how to actually help people rather than just process transactions.
Birthday flowers to Redlands, probably the most common orders we get. Last Tuesday alone, Ayu processed at least four birthday orders going there, everything from bright mixed bouquets to elegant rose arrangements. Melissa called wanting sunflowers for her sister's 40th birthday, specific request for yellow and orange tones because those are her sister's favorite colors. We got it done, same day, looked exactly how she hoped based on the photo the florist sent us after delivery. That is the kind of detail that matters, the kind of thing that gets lost when you are just a number in some massive corporate system.
Then you have the sympathy orders, which Phoebe handles most of the time because she has that gentle touch and experience that grief requires. Redlands gets its share of these, funeral services, memorial gatherings, people wanting to send something respectful and beautiful during a terrible time. Robert called Friday needing white lilies and roses delivered to a funeral home in Redlands for a Saturday service, cut it pretty close to our 10AM Saturday cutoff but we made it happen. Those orders matter, they cannot be messed up, there is no room for error when someone is grieving.
Anniversary flowers, graduation celebrations, new baby arrangements, thank you bouquets, we see the whole range for Redlands deliveries. What strikes me after all these years is how much thought people put into sending flowers, how much it matters to them that it gets done right. This is not just clicking a button and hoping for the best, people are trusting us with important moments in their lives and the lives of people they care about. Bonnie takes probably 20 to 30 calls a day, at least a handful going to Redlands, and she treats every single one like it matters because it does.
Same day delivery for Redlands has specific cutoffs, 1PM Monday through Friday, 10AM on Saturday. Those times exist for real reasons, not arbitrary ones. Flowers stored at 34 to 36 degrees Fahrenheit stay fresh, crisp, ready to arrange. Our florist partners in Redlands keep their coolers at that temperature, pull the stems when an order comes in, create the arrangement, get it delivered while everything is still perfect. If we took orders at 4PM and promised same day, those flowers would either be rushed and sloppy or they would sit overnight, neither option is acceptable.
The cutoff times also account for delivery logistics in Redlands. The local florists know their routes, know traffic patterns, know which areas take longer to reach. An order placed at noon on a Wednesday can be designed, finished, and delivered by late afternoon without compromising quality. Push that to 3PM and you are asking for either a rushed job or a delivery that happens at 7PM when nobody is home. We learned these lessons the hard way over 18 years, through mistakes and adjustments and figuring out what actually works rather than what sounds good in marketing copy.
When you order flowers for delivery to Redlands through us, your order goes directly to a local florist in their network, not through five layers of corporate bureaucracy. That florist gets the details, confirms they can handle it, creates the arrangement using fresh flowers from their cooler, delivers it personally or through their delivery person who knows the area. Simple system, no complexity, works because it is built on actual partnerships rather than corporate contracts. We charge you, we coordinate with the florist, they add a few extra stems to cover our commission, everyone wins especially the person receiving the flowers who gets something fresh and beautiful rather than something that has been sitting in a box for two days.