Last Thursday morning, Ava called us around 9:30AM, slightly panicked, needing birthday flowers delivered to her sister in Poway by that afternoon. She had completely forgotten until her mom reminded her. We got it sorted, 1PM cutoff gave us breathing room, and by 3PM her sister had flowers at her door off Pomerado Road. These calls happen constantly.
Then there's Jason, who rings us every few months for anniversary flowers to his wife who lives near Old Poway Park, he travels for work, has our number saved, trusts us to handle it because, well, we have never let him down. And Ellen, who needed sympathy flowers sent to a family in the Poway area after a loss, she specifically asked for Phoebe, our team member in Vancouver who specializes in sympathy work, having done this for years. Ellen had used us before, she knew.
What strikes me about Poway orders, and I have thought about this quite a bit actually, is how many come from people who don't live anywhere near California. They are in Georgia, Texas, Florida, scattered everywhere, but they need flowers delivered to someone they care about in Poway and, for whatever reason, they find us. Maybe it's because we answer the phone, maybe it's because Bonnie in our office takes the time to listen, to understand what they need, I don't know exactly, but the pattern is clear.
This whole thing, this coordinating model we stumbled into, it works because people want a human on the other end. Not a robot, not an automated system that takes your order and spits out a confirmation email. They want someone who cares, even if we are miles away, even if we are just connecting them to a local florist in Poway who actually makes and delivers the arrangement.
I need to back up for a second here because understanding how we work, why we exist, it matters if you are going to trust us with something important like flowers for someone you care about.
Back in July 2007, we were running a small shop, things were grim, $20 in the till was becoming normal, and the phone kept ringing with people wanting flowers sent to other places, not to us. We were turning them away, every single call, until one afternoon when we both looked at each other and thought, hang on, what if we took the order, charged them, then called a florist in the town they were sending to and had them deliver it. Revolutionary? Not really, but for us, desperate and nearly broke, it was everything.
I remember driving to meet the first florist who agreed to work with us, her name was Bev, I had my baby daughter Asha with me, she was about 12 months old. Asha promptly knocked over a gift display in Bev's shop, shattered it into about 1000 pieces, I was mortified, sweating, anxious, convinced this was a terrible idea. But Bev, she was smitten with Asha, picked her up while I cleaned the mess, and we talked. She got it, she understood what I was proposing, and she became our first partner. That relationship, built on trust and a very clumsy baby, it set the foundation for everything we do now, 18 years later.
We are order gatherers, we coordinate, we don't have a physical shop in Poway or anywhere else in the U.S. for that matter. But here is the thing, and this is why I wanted to share our full story, being transparent about this has become our edge. We connect you to vetted local florists in Poway who actually know the area, who source fresh flowers, who have the skill to create something beautiful. Our network now includes over 15,000 florists across the country, we have spent years building these relationships, and when you order from us, your flowers get made by someone local, someone who cares about their craft.
Bonnie handles most of our phone orders, she has been with us for years, she knows how to ask the right questions, what occasions need what kind of arrangements, when to loop in Ayu who processes the orders daily. It's a small team, we are not corporate, we don't have fancy boardrooms or marketing departments, we just have people who show up and do the work.
If you need flowers delivered to Poway today, the cutoff is 1PM Monday through Friday, 10AM on Saturday. These times exist because florists need time to actually make the arrangement, not just slap something together, but create something worth delivering.
Think about it, if you call us at 12:45PM on a Wednesday, we take your order, immediately send it to our partner florist in the Poway area, they receive it, pull the flowers from their cooler where everything is stored at 34-36°F to keep things fresh, they design it, they package it, they load it into their delivery vehicle and drive to the address you gave us. All of this takes time, real time, not automated instant nonsense that cuts corners.
I have had people call us at 12:58PM, literally two minutes before the cutoff, needing flowers delivered that day for a birthday they forgot about. Can we do it? Usually yes, but it's tight, it requires Bonnie to immediately phone the florist, explain the urgency, and get confirmation before we finalize the order. Sometimes we can push it slightly if the florist is willing, sometimes we can't, and we are honest about that.
The temperature thing, the 34-36°F storage, this matters more than people realize. Flowers that sit at room temperature wilt faster, lose their vibrancy, don't last as long once delivered. Proper cold storage extends their life, keeps them looking fresh for days after delivery, and any florist worth working with knows this. Our partners know this, they have been doing this for years, decades in some cases, and they handle flowers the right way.
Birthday flowers, these are probably our most common orders to Poway, and I get why. Someone you love is turning another year older, they live in Poway, you want to surprise them, make their day special, flowers do that. Jason calls us for his wife's birthday every year, he knows what she likes, we have it noted in our system, it's become routine for him and reliable for us.
Sympathy arrangements, these are different, heavier, more meaningful in a way that birthdays aren't. Ellen specifically asked for Phoebe when she called, Phoebe works remotely from Vancouver, she specializes in sympathy work because she understands the weight of it, the care required, the need to get it right. When someone loses a loved one, flowers become a gesture of support, a visual reminder that people care, and getting that wrong feels unacceptable. We take these orders seriously, Phoebe makes sure the florist understands the context, the family, the tone.
Then there are anniversaries, thank you flowers, get well arrangements, new baby celebrations, graduations, all of it. Ava's birthday call for her sister, that could have easily been an anniversary or a thank you, the occasion changes but the need remains the same. People want to send something beautiful to someone they care about in Poway, and they want it done right, with care, with attention, without the corporate runaround.
The small team thing, the fact that you might talk to Bonnie twice in one week, or that Ayu processes your order personally, or that Phoebe handles your sympathy arrangement, this resonates with people. They are not order number 4,872 in a queue, they are Ava, or Jason, or Ellen, and we know that, we remember that, and we make sure the florist knows that too.