So there I was, 2007, telling the fifteenth caller that day that no, sorry, we couldn't deliver flowers there. Or basically anywhere beyond our tiny delivery zone. My wife, eight months pregnant, watching me turn away money we desperately needed. Again.
The calls were for everywhere. The next town over. The city two hours away. Places we'd never even heard of. All these people trusting us with their important moments, and we're going "sorry, call someone else."
Fast forward to now, and one of the places we get the most requests for is New Smyrna Beach. Beach towns, turns out, are where people celebrate. Where they retire. Where they need flowers for all of life's moments. And after all those years of saying no, we finally figured out how to say yes.
Quick backstory. We'd bought this flower shop in 2006 in a beach town. Tiny place, maybe 7,000 locals. The previous owner, turns out, had taken out an ad in the local directory (think old-school Yelp), which is why our phone wouldn't stop ringing. People wanted flowers sent everywhere. Canal Street for anniversaries. Flagler Avenue for grand openings. AdventHealth for new babies. We couldn't do any of it.
Here's the stupid part. For six months, we just kept saying no. Six months! Every call was someone trusting us with their moment, and we're going "sorry, call someone else." My wife finally snapped one afternoon (pregnancy hormones probably didn't help). She goes, "What if we just took the order and found someone there to make it?"
Groundbreaking, right? Except nobody was doing this in 2007. Not the way we imagined it anyway.
I remember driving to meet our first partner florist. Had my one-year-old daughter with me. She immediately knocked over this expensive vase, shattered everywhere. Thousand pieces on the floor. Great first impression. But you know what? That florist became our first partner. Still works with us today actually.
Now we've got trusted florists throughout New Smyrna Beach who know exactly what works here. They know beach weddings need flowers that can handle salt air and wind. They know which retirement communities on Saxon Drive need special delivery instructions. They know to keep extra inventory during race weeks when the town floods with visitors.
Your order doesn't disappear into some algorithm. Here's what actually happens. Bonnie sees it first. Former florist herself, reads every single card message. Why? Because one time, years back, someone's "congratulations" message almost went to a funeral. Yeah. Bonnie catches those things now.
Next, Ayu assigns your order. She's been with us since way back, knows which New Smyrna Beach florist does the best tropicals, who's brilliant with roses, who can navigate downtown during the art walks when parking's impossible. This isn't random selection. It's Ayu literally thinking "Mrs. Garcia always nails those beachy arrangements" and sending it her way.
Phoebe, up in Vancouver (don't ask, long story), handles the complicated stuff. Need delivery to one of those sprawling complexes off State Road 44? She's coordinating. Want to time it perfectly with someone's shift ending at Bert Fish Medical Center? She's on it.
We charge $14.95 for delivery. Straight up, no hidden fees popping up at checkout. That covers getting your flowers anywhere in New Smyrna Beach, whether it's beachside or mainland. And look, if we can't deliver (super rare, but stuff happens), you get everything back. Full refund. It's right there in our terms, black and white.
New Smyrna Beach folks know timing is everything. Flagler Avenue gets slammed on weekends. Beach traffic can turn a five-minute delivery into thirty. Bike Week, race events, spring break, the weekly beach church services, all of it affects when and how flowers get delivered.
Our florists there adapt. They know the back routes when the bridge is up. They keep extra coolers during summer because, yeah, Florida heat doesn't play nice with flowers. They understand that "oceanfront condo" could mean twenty different buildings and they better clarify which one.
Same-day delivery happens if you order by 2pm weekdays, 10am Saturdays. But here's what we don't advertise much. During peak season when New Smyrna Beach is packed, our florists often start deliveries at 8am to beat the chaos. Your flowers arrive fresh, not wilted from sitting in a hot van in beach traffic.
About substitutions, let me be real with you. Sometimes we can't get those exact coral roses you saw online. Maybe weather delayed a shipment. Maybe another event cleaned out inventory. When we substitute (and our terms spell this out), it's always equal or greater value. Always. And roses stay roses. If you ordered red roses for your anniversary, that's what arrives.
Had this customer once, back in our shop days. Older gentleman, probably 80s, came in every Friday for a single rose. One Friday he doesn't show. Next Friday, nothing. Third Friday, his daughter comes in. Turns out he'd been in the hospital, insisted she come get his wife's rose. Fifty-three years of Fridays, he wasn't breaking the streak.
That's what this is really about. Whether you're sending flowers to someone at Atlantic Center for the Arts, surprising your kid at NSB High after the big game, or getting anniversary flowers to that perfect spot overlooking Ponce Inlet, these aren't just flowers. They're promises kept.
Dennis keeps our business running smoothly (spreadsheets are his thing, thankfully). Dan makes sure we don't implode during Valentine's Day. Our small team (seven of us total) has been doing this since 2007. We're not Amazon. We're not 1-800-Flowers. We're just people who figured out how to connect other people through flowers.
You've got two choices here. Order from some massive company where you're just another credit card number. Or order from us, where Bonnie's actually going to read your message, Ayu's going to pick the perfect florist, and someone who knows New Smyrna Beach inside out is going to deliver your flowers exactly when they should arrive.
I know which one I'd choose. Order now.