Look, I cannot quite explain why, but Hercules comes up a lot in our day. I mean a lot. Bonnie, who handles most of our customer service calls, probably fields at least a dozen orders each week for Hercules alone, sometimes more depending on what's happening in the community. It's become one of those places where we just know the drill, we know the local florists there, we know the delivery zones, we know what works.
Why so many calls for Hercules specifically? A few things, actually. The community itself is tight, people seem to genuinely care about each other there, which means celebrations and sorrows both get marked with flowers. Also, Hercules has this interesting mix of long-time residents and folks who've moved away but still have family there, so we get a ton of calls from people across California, across the country really, wanting to send something to mom or a friend or a colleague back in Hercules. The waterfront, the parks, the sense of place, it all creates these moments worth marking.
Just last week, actually Tuesday I think, a woman named Patricia called from San Diego wanting to send birthday flowers to her sister in Hercules. They'd grown up there together, moved apart over the years, but Patricia wanted to send something that felt personal, something that would arrive fresh that same day. A few days before that, Robert from Hercules itself called wanting to send sympathy flowers to a neighbor who'd lost her husband, needed them delivered that afternoon, it was urgent and heartfelt. Then there was Jennifer, I remember her name because she was so specific about timing, calling from Sacramento wanting anniversary flowers delivered to her parents in Hercules by 5PM on their actual anniversary date. These aren't random orders, they're moments that matter to people, and somehow Hercules generates a steady stream of them.
Okay, I need to be straight with you about something. We're what's called an order gatherer in the flower industry. I know, I know, that term gets thrown around negatively sometimes, but hear me out because our story might change how you think about it.
Back when we had that tiny shop, we were literally down to $20 in the till on some days, it was scary honestly. But the phone kept ringing with people wanting to send flowers to other places, and we kept saying sorry, call someone else. Until one day, sitting there with basically no money and another person wanting flowers sent somewhere we couldn't deliver, my wife and I looked at each other and thought, what if we just took the order, called a florist in that town, and coordinated the whole thing? What if that could actually save us?
That first partnership, I will never forget it. I drove to meet a florist in a nearby town, my baby daughter Asha came along for the ride because, well, that's what you do when you're running a business from nothing. Asha promptly knocked over a gift display within minutes of walking in, shattered glass everywhere, and I'm standing there thinking this is a disaster, I'm in too deep, I'm not even a florist, what am I doing. But that accident, that vulnerability, became the icebreaker. The florist, she got what we were trying to do, she understood that we wanted to connect people with skilled local florists rather than try to be everything ourselves.
That model, it worked. We built it from one partnership to dozens, then over 150, and eventually when we came to the USA (you can read more about that whole journey on our about us page if you're curious), we partnered with a network of over 15,000 florists. Here's why it matters for you sending flowers to Hercules though. We're not trying to make your arrangement in some warehouse and ship it. We're connecting your order directly with skilled florists in or near Hercules who know the area, who buy from local flower markets, who can get to your recipient's door quickly because they're already nearby. It's local expertise with wider reach, that's how I'd describe it.
The cutoff times matter more than you might think. For same day delivery to Hercules, we need your order by 1PM Monday through Friday, or by 10AM on Saturdays. I know, Saturdays are earlier, but there's a good reason for that.
Those times exist because of how the local florist network actually operates. Morning is when florists are getting fresh deliveries from their suppliers, designing arrangements, and planning delivery routes. By the time 1PM rolls around on a weekday, or 10AM on Saturday, they've pretty much finalized their delivery schedule for the day, loaded up the van, and the driver is already out making stops. If we get your order after those times, it's not that the florist doesn't want to help, it's that they literally cannot fit it into that day's logistics without either delaying every other customer's delivery or having the driver backtrack across town.
The local proximity makes a huge difference too. Because we're working with florists in or very near Hercules, your flowers aren't traveling hours to get there, they're traveling minutes. Fresh flowers, designed that morning, delivered that afternoon. That's the advantage of partnering with someone local rather than trying to coordinate long-distance shipping, which would mean your flowers sitting in boxes, in transit, losing their freshness with every hour.
The occasions vary wildly, which keeps things interesting for us, and probably emotional for Bonnie who takes most of these calls. Birthdays are constant, obviously, but there's something about a birthday flower delivery that feels more intentional than a card, more present somehow even when you cannot be there in person. We get a lot of those.
Sympathy orders hit different though. When someone's going through loss, flowers become this tangible way of saying I'm thinking of you when words fail completely. We take extra care with sympathy orders to Hercules, making sure the florist understands the situation, that delivery is handled with sensitivity, that the arrangement reflects the solemnity of the moment. Nobody wants a delivery person banging loudly on the door at a house that's grieving.
Anniversaries come through regularly too, often from people who've been married decades and still mark the day with flowers because that's what they've always done. Get well flowers, those are interesting because they're often urgent, someone just found out a friend or colleague is in the hospital or recovering at home, and they want flowers there quickly to lift spirits. New baby flowers, we get those for Hercules too, usually pastel arrangements or something cheerful being sent to homes with brand new parents who are exhausted and overwhelmed but also celebrating.
Graduations, those come in waves depending on the season, parents sending flowers to kids who just finished college or high school, wanting to mark the achievement. Celebrations for promotions, retirements, thank you flowers for teachers or nurses or people who've helped in some way. The variety of human experience, all of it finding expression through flower orders to Hercules, that's what fills our days.