Glendora, tucked into the San Gabriel Valley foothills, generates more calls than you might expect for a city its size. Maybe it's the tree-lined streets, maybe it's the Village atmosphere on Glendora Avenue, maybe it's just that people who live there or have family there remember it fondly. I don't know exactly, but what I do know is that our phone rings consistently with requests for flower delivery to Glendora CA.
Just last week, Sarah from Phoenix called wanting to send birthday flowers to her sister on Bennett Avenue, she was specific about the colors (pastels, nothing too bold), and wanted them there by 1PM because her sister works from home and would actually be there to receive them. Two days before that, Michael from San Diego needed sympathy flowers for a service at Oakdale Memorial Park, he was torn up about it, you could hear it in his voice, and he needed someone to just understand and get it right without a bunch of corporate script responses. Then there was Jennifer, sending anniversary flowers to her parents on Lone Hill Avenue, married 40 years, wanted something elegant but not fussy. These aren't just orders to us, they're moments, and we've learned over 18 years that getting these moments right matters more than anything else we do.
The reason we get these calls, particularly from outside California, is pretty straightforward. People search for florists in Glendora, they land on our site, they see we've been doing this since 2007 (actually before, but that's a longer story), and they figure we know what we're doing. The truth is messier than that, we do know what we're doing now, but it took years of mistakes and learning to get here.
Here's the thing about us, and I've wrestled with whether to be upfront about this for years, but transparency wins. We're order gatherers, we don't have a flower shop in Glendora. What we do have is relationships with local florists in and around Glendora who actually make and deliver your arrangements. We take your order, we coordinate with a florist in Glendora who has the flowers, the skills, and the local knowledge, and they create and deliver your arrangement. This model, the one we use today, we discovered it completely by accident.
Back when we had that shop, we were struggling, badly. I mean $20 in the till on a regular Tuesday kind of struggling, questioning every decision that led us there kind of struggling. But the phone kept ringing, constantly, people wanting to send flowers to other places, not to us, to other towns, other cities. We kept saying sorry, you'll need to call someone else, until one day, sitting there with literally $20 in the register, we looked at each other and thought, what if we just took the order, charged them, then called a florist in that town and got them to make and deliver it. What if that could actually work, what if that could save us.
The first time we tried it, I drove to meet the florist in person (my baby daughter Asha came along, promptly knocked over and broke a gift in the shop within 30 seconds of arrival, absolute disaster of a first impression), nervously explained the idea, and somehow, Bev, that florist, got it. She was on board. That single yes changed everything. We started building websites for partner florists, one became five, five became fifty, fifty became, well, eventually we connected with a network of over 15,000 florists in the USA through partnerships with Dennis, Dan, and a major flower company that approached us years later. That desperate moment, that $20 in the till moment, led to what we do today, coordinating flower deliveries across the entire country, including to Glendora CA, through local florists who actually know their area and their craft.
For Glendora specifically, when you place an order with us, we're coordinating with florists who know the area, they know which flowers hold up in the valley heat, they know the delivery routes around the hills, they know whether Bennett Avenue or Lone Hill Avenue is faster to reach depending on time of day. You can order until 1PM Monday through Friday, or 10AM on Saturday, for same day delivery. After that, it's next day, which honestly is still pretty good. The coordination happens in our small office where Bonnie handles customer service, Ayu processes orders into our florist network, and Phoebe (working remotely from Vancouver) manages our sympathy arrangements. We're not a call center, we're not automated responses, we're actual people who care about getting it right because we've built this thing from nothing and we want it to work.
If you want the full story of how we got here, from that struggling shop to where we are now, you can read about us and see we're not hiding anything, we're just trying to do this well.
The difference between us and the bigger corporate flower companies is pretty simple, we're tiny, we're real, and we don't pretend otherwise. Dennis, Dan, my wife and I run this, we have three employees, we work out of a small office in a small town, and every order matters because we don't have the luxury of treating them like numbers. When Michael called about those sympathy flowers, Bonnie talked to him for 20 minutes, she didn't rush him, she didn't read from a script, she just listened and made sure we got it right. That's not a corporate training module, that's just being human, and somehow that's become our competitive advantage.
The order-gathering model, the one people sometimes criticize, actually works better for customers in most cases. You're getting a florist who's local to Glendora, who's buying flowers from their suppliers, who's creating arrangements in their shop, who knows the delivery area. You're not getting flowers that have been sitting in a warehouse, shipped across the country, assembled in some central location. You're getting local, fresh, made-by-someone-who-does-this-every-day flowers. The florists in our network, they've been vetted, we've built relationships with them (some going back years through our partnerships with Dennis and Dan and their connections), and they want repeat business so they do good work.
We can't compete with the massive marketing budgets of FTD or 1-800-Flowers, we don't have their name recognition, what we have is a story, a real one, about building this from desperation and $20 in a till to coordinating with thousands of florists nationwide. Some people find that story and connect with it, some people just want flowers delivered and don't care who coordinates it, both are fine, we just want to be honest about what we are.
Glendora gets birthday flower orders constantly, that's probably the biggest category we see, followed closely by sympathy arrangements (Oakdale Memorial Park generates a lot of those requests), then anniversaries, get well flowers, new baby arrangements, graduation bouquets. Each one of these has different requirements, different timing needs, different emotional weight behind them.
Birthday flowers, you want them bright, cheerful, delivered when the person is actually home to receive them, that's why Sarah from Phoenix was specific about the 1PM delivery window, she knew her sister's schedule. Sympathy flowers carry more weight, they need to be elegant, appropriate, delivered on time for services, and the person ordering them is usually emotional, sometimes barely holding it together. Our team has learned to navigate these conversations carefully, Phoebe especially handles sympathy arrangements because she's naturally good at it, she gets the tone right, she understands what people need in those moments.
The 15,000+ florist network we're connected to through our partnerships means we have options in Glendora, we're not relying on one shop that might be closed or slammed with orders, we have backup, we have flexibility. If one florist can't do same day, we can coordinate with another. If someone wants something specific that requires particular flowers, we can find a florist who has them. This network, built over years through relationships (ours, Dennis's, Dan's, our partner company's), gives us reach we could never have achieved on our own as a small team.
Timing matters enormously, that's why we're strict about cutoffs, 1PM weekdays, 10AM Saturdays, because we need to give the local florist time to create quality arrangements and deliver them properly. Rush everything at 4PM and you get stressed florists, rushed arrangements, potential mistakes. Give them proper time and you get better results, it's that simple. We've learned this over 18 years, sometimes the hard way, making mistakes, figuring out what works, adjusting.
Glendora isn't the biggest city we serve, it's not the smallest either, it's just one of hundreds of locations where we coordinate flower deliveries every week, but each order matters the same to us because we remember being desperate, struggling, hoping this idea would work. It did work, it's still working, and we're grateful for every person who trusts us to get their flowers delivered right, especially when it matters most.