Look, I get it, you're searching for flower delivery in Dana Point and there are about a million options screaming at you with promises and guarantees and all that jazz. But here's what we actually are, a tiny team working out of a small office, me (Andrew), my wife, Dennis, Dan, and three people we care about deeply, Bonnie handles most of the customer service calls, Ayu manages getting orders into our network, and Phoebe who works remotely from Vancouver specializing in sympathy arrangements. That's it, that's the whole operation.
When Sarah from Laguna Beach called us last Tuesday wanting to send anniversary flowers to her parents in Dana Point, she didn't get a call center, she got Bonnie, who spent about ten minutes with her talking through options, asking about her parents' style, whether they'd prefer something vibrant or soft, did they have a favorite color. That's what we do differently, we actually care about getting it right, we take the time, even when there are other calls coming in, because honestly, what's the rush when someone's trying to do something thoughtful.
The way we work is pretty straightforward, you place an order with us for Dana Point, we connect you with a local florist in that area from our network of over 15,000 vetted florists across the country, they create the arrangement fresh that day, and deliver it. We coordinate everything, we're the link between you and them, and yeah, we make a small commission on that, but we've never hidden that fact, being upfront about it has served us better than any marketing spin ever could.
Here's something I've never really talked about publicly until recently, and honestly, it still makes me a bit nervous sharing it. Years back, we had this tiny shop, right, and things were bad, like really bad. There were days where the cash register had maybe $20 in it, maybe less, and we were just trying to figure out how to keep the lights on. But the phone kept ringing, day after day, people wanting to send flowers to other places, other towns, other states even, and we kept turning them away because we thought that wasn't our business.
Then one day, sitting there with probably less than $20 in the till that day, we looked at each other and thought, what if we just said yes. What if we took the order, charged the customer, then called a florist where they were sending to and asked them to make and deliver it. That was it, that was the moment everything changed. I remember driving to meet the first florist partner, my baby in the car seat, walking into her shop and within seconds my daughter had pulled over a display, broke something expensive, and I'm standing there mortified thinking this is the worst possible start. But that florist, she was so kind, she got it, she understood what we were trying to do, and she became our first partner.
That was back in 2007, and now we work with over 15,000 florists nationwide. We learned over those years what actually matters to customers, it's covered in more detail here if you're curious about the full story, but the short version is this: people want transparency, they want to know who they're dealing with, they want someone who actually cares about getting their order right, not just processing transactions and moving on to the next one.
Michael from San Clemente called us two weeks ago, he needed flowers delivered to Dana Point for his sister's 50th birthday, specifically wanted something with lilies because that was their late mother's favorite. Bonnie spent time with him, made sure the local florist knew the backstory, why the lilies mattered, it wasn't just another order, it was something meaningful, and treating it that way makes all the difference. Or Jennifer, she called from Dana Point itself wanting same day delivery for her grandmother in the same city, it was her grandmother's 90th birthday and she'd completely forgotten until that morning, we got it sorted, got a local florist to her grandmother's place by 2PM that same day.
For Dana Point we can do same day delivery if you order by 1PM Monday through Friday, or 10AM on Saturdays. That's not some made up promise, that's actually how our network operates, because local florists can only create and deliver so many arrangements in a day, they need that cutoff, it's real logistics, not marketing speak.
The reason we can offer same day delivery in Dana Point comes down to having local florists there who are actually good at what they do. We're not making the flowers ourselves, we're not shipping them in from some warehouse, we're connecting you with someone local who knows what they're doing, who's been creating arrangements for years, who sources fresh flowers and creates them to order.
When an order comes in for Dana Point, Ayu or Bonnie enters it into our system, it gets routed to a florist in the network who's based in or near Dana Point, they get all the details, the occasion, any special requests, the delivery address and preferred time frame, and they create it. That florist makes a bit more than they normally would because they're adding extra value to cover our coordination fee, we make a small commission, you get flowers delivered same day by someone local, everyone wins.
The transparency piece matters because the flower industry has this reputation, right, for being a bit shady, lots of companies hide what they actually do, they use language that makes you think they're the ones making and delivering your flowers when really they're doing what we do, coordinating. We just decided years ago to be upfront about it, turns out people appreciate that, they'd rather know exactly what's happening with their order than be fed some corporate line.
Dana Point has this laid back coastal feel to it, right, harbor town, beautiful beaches, people who live there tend to appreciate natural beauty, which probably explains why flowers do so well there. Whether someone's sending something for a birthday, anniversary, sympathy, new baby, congratulations on a promotion, or just because they're thinking of someone, flowers hit differently than a text message or an email, they're tangible, they're beautiful, they require someone to actually pause and appreciate them.
The reason same day delivery works in Dana Point is because we work with florists who keep their flowers stored properly, typically around 34 to 36 degrees Fahrenheit, which is the optimal temperature for keeping cut flowers fresh, that's backed by actual research, it slows down respiration rates and keeps them from wilting too quickly. When a florist creates your arrangement that morning or early afternoon, those flowers are fresh, they're hydrated, they've been cared for properly, and they'll last a week or more if whoever receives them follows basic care instructions.
Here's what happens when you call us, and Linda from Mission Viejo experienced this last week when she called about sending flowers to her best friend in Dana Point who'd just had surgery. Bonnie answered, she's been with us long enough that she just gets it, she knows how to read what someone actually needs versus what they're asking for. Linda was stressed, she was worried about her friend, she wanted something cheerful but not over the top, something that would brighten the room but not overwhelm someone recovering. Bonnie walked her through options, suggested colors that tend to feel uplifting, helped her add a personal note that felt right, and made sure the delivery got there when her friend would actually be home to receive it, not just dumped on a doorstep somewhere.
That's the piece we care about most, the actual human element of it, making sure each order is treated like it matters, because it does, someone took time out of their day to send flowers, that means something, and we want to honor that intention by getting it right. We don't have big marketing budgets or sales teams or any of that corporate infrastructure, we're just a small group of people who figured out how to connect customers with great local florists, and we've been doing it long enough now to know what works and what doesn't.